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Widget layout types and when to use each

Galleries, carousels, stories, shoppable video, lookbook/flipbook and the wall. What each layout is best at and where to place it.

6 min read · last updated 2026-05
On this page

Idukki ships several layouts so the same collection can show up in the format that fits each surface. Picking the right one is mostly about the page: a homepage hero wants motion, a product page wants proof, an email wants something light.

The layouts

  • Gallery: a clean grid of tiles. The workhorse for product pages, where social proof drives add-to-cart.
  • Carousel: a horizontal, swipeable row. Strong on homepage heroes and in tight vertical space.
  • Stories: a mobile-first vertical, tap-through format that mirrors how shoppers already browse social.
  • Shoppable video: autoplay video tiles with add-to-cart and checkout built in, for turning watching into buying.
  • Lookbook / flipbook: an editorial, catalogue-style surface with product hotspots per page.
  • Wall: a dense, full-bleed grid for campaign and landing pages where you want volume of proof.

Matching layout to page

Homepage: carousel or wall for impact above the fold. Product pages: gallery, where a focused set of on-product posts lifts confidence at the moment of decision. Campaign and landing pages: wall or lookbook. Mobile-heavy traffic: stories. Anywhere you want watching to become buying: shoppable video.

Per-layout reference cards

Each layout has a short card with its best-fit page and the settings that actually matter for it. Jump straight to one:

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Widget layout types and when to use each. Help — Idukki