Shoppable video turns watching into buying. A customer video plays inline, the products in it are tagged, and a shopper can add to cart or check out without leaving the player. It is the most direct path from social proof to sale.
Build a shoppable video widget
- Collect the video. Import video posts from a connected source, or add your own, into a collection.
- Tag the products. Tag the SKUs that appear in each video so they can be bought from the player.
- Choose the shoppable video layout. Select the shoppable video layout and set autoplay and the add-to-cart action.
- Preview. Confirm videos autoplay cleanly, products show, and the cart action works on desktop and mobile.
- Embed and publish. Place the widget on your page and go live.
If it doesn’t work
If video doesn’t autoplay, remember many mobile browsers require muted autoplay; confirm that setting. If products don’t appear in the player, check the video is tagged and your catalogue has synced.
