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Set up Smart Overlays (FOMO, live visitors, triggers)

Show live storefront proof on top of your widgets: recent purchases, live visitor counts, post engagement and trigger-driven CTAs, all read from real events.

5 min read · last updated 2026-06
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Smart Overlays put live proof on top of your widget surfaces, recent purchases, live visitor counts, post engagement and trigger-driven CTAs, without the popup-builder mess. They read from your real Shopify and widget events, so the counts are true, not seeded.

Add an overlay

  1. Pick the overlay type. Choose FOMO ("3 people bought this in the last hour"), live visitors ("24 viewing right now"), post stats (saves and add-to-carts on a UGC post), a widget-event trigger, or a live activity feed.
  2. Connect the data it needs. FOMO reads Shopify order webhooks; live-visitors reads widget session pings. Make sure the source events are flowing before you rely on the count.
  3. Scope it to a surface. Attach each overlay to a specific widget surface or collection (per-PDP or per-collection). Overlays don’t auto-fire across your whole storefront.
  4. Tune the behaviour. For FOMO, set the lookback window, an optional region filter, and decay when there’s no recent purchase. For widget-event triggers, choose the interaction that fires it (for example a third gallery view, video played to 80%, or a hotspot tapped without an add-to-cart).

What it is not

Smart Overlays are not a sitewide popup builder. They sit on top of widget surfaces, not as a fullscreen modal. If you want a fullscreen sign-up popup, use the lead-capture widget instead.

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Set up Smart Overlays (FOMO, live visitors, triggers). Help — Idukki