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IdukkiIdukki

Drive more sales with UGC and shoppable videos.

Real shopper posts, live on CAI Store, Theater, Leroy Merlin and more.

Shoppers buy straight from your customers’ posts.

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How Idukki works

Live
9:41
idukki · live preview

@maya_in_london

"Best fit I've owned"

4.2k 187

The shopper journey evolved. Most brands have not.

UGC has become the primary conversion signal for any DTC brand doing serious volume, not because of a trend, but because it’s what shoppers trust when they can’t touch the product.

Brands that embedded it early into their PDPs and category pages now dominate the review citations that AI shopping tools pull from. The brands still treating UGC as a homepage carousel are quietly losing ground in search, in agent recommendations, and on the PDP itself, where the decision actually gets made.

Read the State of UGC + AI commerce 2026 report

  • up to 4×

    Video reviews can convert better than text-only reviews on the same SKU.

    Composite of UGC-commerce benchmarks (PowerReviews, Nosto/Stackla) + Idukki telemetry

  • ~80%

    of consumers say UGC influences what they buy.

    Composite of UGC-commerce benchmarks (Nosto, Bazaarvoice) + Idukki telemetry

In production on real storefronts, including Leroy Merlin
  • Leroy Merlin
  • Mallewear
  • Cosset Clothing
  • Wear Your Opinion
  • Amoshi
  • theater.xyz
  • Fix My Curls
  • thecaistore.com
  • Sterling Holidays
  • Gokyo
  • Ritualistic
  • Vredevogel
  • beforeandafter
  • Sknz

Let your customers do the selling. These brands did.

Idukki runs on 140+ stores across 4 continents. Here are six of them, in their own words, from 5-star reviews on the Shopify App Store and G2.

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9:41
1
idukki UGC · shoppable

@maya_in_london

“Best fit I’ve owned”

4.2k 187
Added to cart
The Parisian Two-Piece Set

The Parisian Two-Piece Set

$290 · Free shipping

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Read all reviews

  • What I like best about Idukki is how easy it is to launch experiments and personalization campaigns without needing heavy dev support. The UI is intuitive, setup is quick, and everything is geared toward helping you move fast and see results. On top of that, their team is incredibly responsive and proactive — they don't just support you, they collaborate with you to grow your CRO strategy.

    Tebogo M., CRO Specialist, Leroy Merlin, 5 out of 5 stars, verified G2 review, April 11, 2025. Store on Adobe Commerce and Adobe Experience Manager.

    Leroy Merlin case study: $651K attributed gross sales

  • Idukki has been such a useful addition to our website. We had so much UGC sitting on Instagram, and now customers can actually see it while they're shopping. Being able to see how the clothes move and look on different women makes a huge difference. Thank you, team Idukki!

    amoshi.in, 5 out of 5 stars, verified Shopify App Store review, August 10, 2026. Store on Shopify.

    amoshi.in case study: ₹55.7K proven revenue

  • We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.

    Ritualistic, 5 out of 5 stars, verified Shopify App Store review, September 4, 2026. Store on Shopify.

    Ritualistic case study: ₹164K proven revenue

  • We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.

    COSSET CLOTHING, 5 out of 5 stars, verified Shopify App Store review, May 8, 2026. Store on Shopify.

    COSSET CLOTHING case study: ₹13.5K proven revenue

  • It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.

    Malléwear, 5 out of 5 stars, verified Shopify App Store review, July 29, 2026. Store on Shopify.

    Malléwear case study: ₹463K proven revenue

  • We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.

    Wear Your Opinion, 5 out of 5 stars, verified Shopify App Store review, April 1, 2026. Store on Shopify.

    Wear Your Opinion case study: ₹201K proven revenue

Idukki widgets are running on real revenue right now.

These aren’t mockups. They’re idukki-powered widgets on production storefronts across fashion, beauty, footwear, streetwear and home improvement. Tap any tile to see the widget live.

Watch every widget capture
LiveShoppable wallthecaistore.com logo

thecaistore.com

Fashion · Footwear

Shop-by-looks UGC wall + shoppable reels modal

See widget live
LiveHashtag walltheater.xyz logo

theater.xyz

Fashion · DTC

Hashtag-wall hero (#mytheater) + product-detail modal

See widget live
LivePDP storiesmallewear.com logo

mallewear.com

Fashion · Streetwear

Circle-stories widget on every PDP

See widget live
01 / 21

Seven products. One runtime.

Each one works on its own. Together they share one widget, one dashboard and one set of numbers.

Watch the workflow, start to finish.

Five short clips, one per job: collecting, tagging, clearing rights, publishing and finding the post you need.

Your accounts, hashtags, mentions, review sites, post-order requests, the upload page and competitions all land in one library. Switch auto-sync on once and new posts keep arriving. Blurry and off-brand ones are filtered out before you look.

How it works
InstagramTikTokYouTubeTwitter / XLinkedInThreadsGoogle ReviewsTrustpilotTripAdvisorJudge.meShoppable videoUGC galleriesRights managementSuper SearchConversational PDP12 languagesPinterestFacebook

Compatible across

Idukki vs doing it yourself

Six tools, or doing it by hand? Neither.

CapabilityIdukkiDoing it manually
Collects UGC from social + review sources automatically
One-click AI product tagging
Shoppable galleries, no-code embed
Automated rights requests with a compliance trail
AI-powered Super Search across your UGC
Built-in performance analytics per post and product
One embed across Shopify, BigCommerce, WooCommerce, Magento
Engineered for near-zero page-weight impact

“Doing it manually” means saving posts one by one, hand-coding embeds, and tracking usage rights over email: the status quo Idukki replaces, not a named alternative product.

PageSpeed Insightswidget.idukki.io · Desktop

Zero site-speed impact

99/100 on a live production widget.

  • 0Performance
  • 0Accessibility
  • 0Best Practices
  • 0SEO
0–4950–8990–100

Values are estimated and may vary. Measured 12 Jun 2026 on the live widget.

  • 0.4 sFCP
  • 0.9 sLCP
  • 0 msTBT
  • 0CLS
  • 1.0 sSpeed Index
Google PageSpeed Insights desktop report for the Idukki widget — 99 Performance, measured 12 Jun 2026
PageSpeed Insights report (12 Jun 2026). Tap to open full size.
Core Web Vitals detail from PageSpeed Insights — FCP 0.4s, LCP 0.9s, TBT 0ms, CLS 0, measured 12 Jun 2026
Core Web Vitals detail (12 Jun 2026).

A production Idukki gallery on widget.idukki.io: a lazy-loaded runtime with 0 ms blocking time and CLS 0 that does not move your Core Web Vitals. The widget earns the score, not this page; the runtime's measured byte sizes are on the performance page.

Run it yourself on PageSpeed

From submission to revenue, in one platform.

Five steps, from a customer's post to an order. One library feeds your product pages, email and store screens.

  1. 01 · Aggregate

    Pull every post into one library.

    Connect Instagram, TikTok, YouTube, LinkedIn, Google Reviews and Trustpilot. New posts arrive with each sync.

  2. 02 · Moderate

    Choose what shoppers see.

    Approve, pin or hide each post. Ask the creator for rights before it goes on your store.

  3. 03 · Embed

    Put it on your store in minutes.

    Pick a grid, carousel, stories or reel layout. Add it with the app for your platform, or one snippet.

  4. 04 · Tag

    Make every post shoppable.

    Tag products in photos and videos, with AI suggestions. Shoppers add to cart from the gallery.

  5. 05 · Analyze

    See which posts actually sell.

    Views, clicks, add to carts and orders, per post. Proven orders are counted apart from influenced ones.
Walk through all seven stepsSee every widget layout

The shopper’s side

From a customer’s post to a proven sale.

Four steps your shopper takes, each on a live Idukki store with its own number.

  1. Live on sterlingholidays.com

    01

    They see people like them

    Customer photos and videos sit where shoppers browse: home, collections and lookbooks.

    3.88Mwidget impressions· Reach, not a lift claim
    Read the Sterling Holidays case study
  2. Live on theater.xyz

    02

    They see it on the product

    The same posts sit on each product page, next to the price.

    +20%conversion· Controlled A/B test
    Read the Theater case study
  3. Live on thecaistore.com

    03

    They buy from the post

    Tap a post, pick a size, add to cart. They never leave the page.

    ₹2.86Mproven revenue· Widget-attributed checkout value
    Read the CAI Store case study
  4. Live on leroymerlin.co.za

    04

    You see which post sold

    Each order is tied to the post that sold it, in your dashboard and your GA4.

    $651Kattributed gross sales· Revenue in the customer’s own GA4
    Read the Leroy Merlin case study

By the numbers

~80%
of consumers say UGC influences what they buy.
Composite of UGC-commerce benchmarks (Nosto, Bazaarvoice) + Idukki telemetry
up to 4×
Video reviews can convert better than text-only reviews on the same SKU.
Composite of UGC-commerce benchmarks (PowerReviews, Nosto/Stackla) + Idukki telemetry
37 KB
Widget runtime, with no measurable hit to Core Web Vitals.
Idukki product fact, verified on live storefronts
10
Social + review sources built in, with shoppable video from Starter ($45/mo).
Instagram, TikTok, YouTube, X, LinkedIn, Threads + Google, Trustpilot, TripAdvisor

Questions, answered.

The things teams ask before they switch. Still unsure? Talk to us.

See how Idukki compares, feature by feature
  • GeneralWhat makes Idukki different?

    Most UGC tools pick one lane: shoppable video, or reviews, or a social wall. Idukki runs the whole stack in one platform: photos, video, reviews, rights management, hashtag campaigns, lookbooks and flipbooks, even digital signage. It works across Shopify, WooCommerce, BigCommerce, Wix and any HTML site. Every source is on every plan, and shoppable video and rights management start on Starter ($45/mo).

  • PricingHow do you price?

    Pricing is banded by monthly widget impressions. Free is free forever up to 5,000 impressions; paid plans are $45/mo Starter (up to 10,000), $75/mo Growth (up to 20,000) and $200/mo Professional (up to 50,000); Enterprise is custom above 50,000. Annual billing saves 20%. Shoppable video and rights management start on Starter. Premium layouts and the full AI stack start on Starter. There is no trial: a Shopify store starts on the Free plan, no credit card required.

  • PerformanceWill the widget hurt my Core Web Vitals?

    No. The widget is 79 KB, lazy-loads, and contributes 0.001 to CLS in our reference tests. Bazaarvoice-style SEO damage simply does not happen here. We publish lab data per release.

  • MigrationHow fast can I migrate from my current tool?

    Most customers migrate in a day. We import your existing UGC, posts, hashtags and product catalog automatically. Send us a Loom of your current setup and we'll send you back a side-by-side migration plan.

  • IntegrationsDo you support headless / non-Shopify stacks?

    Yes. Native widgets for Shopify, WooCommerce, BigCommerce and Wix; plus a one-line embed for any HTML site or headless framework (Next.js, Remix, Astro, Hydrogen, etc.).

  • ComplianceWho owns the rights to imported UGC?

    You do. Idukki provides a DM-based rights request flow, an approval queue and a full audit trail, the kind of compliance regulated industries need. We never publish content you have not approved.

Try it yourself

The modern commerce layer for your UGC. Try it right here.

Pick a source and a layout and the preview updates right here. The full builder adds columns, spacing, accents and your real posts. No signup to try. Grab the embed, or bring your widget into the platform to connect a real feed and go live.

Book a demo
Sample shoppable UGC cards: NYC street style, virtual sneaker try-on, minimalist jewelry layering, and runway-to-real-life looks

Ready when you are.

Pick your platform and add your first gallery. Or book a 30-minute demo and we will walk through it with your own store.

Get started Book a demo

On Shopify? Install from the App Store.

Real shopper posts from seven Idukki stores, including CAI Store, Theater and Leroy Merlin.