IdukkiIdukki

Drive more sales with UGC and shoppable videos.

Put your customers’ own photos and videos on your store, tag the products in them, and let shoppers buy straight from the post.

Live
9:41
idukki · live preview

@maya_in_london

"Best fit I've owned"

4.2k 187
In production on real storefronts, including Leroy Merlin
  • Leroy Merlin
  • Mallewear
  • Cosset Clothing
  • Wear Your Opinion
  • Amoshi
  • theater.xyz
  • Fix My Curls
  • thecaistore.com
  • Sterling Holidays
  • Gokyo
  • Ritualistic
  • Vredevogel
  • beforeandafter
  • Sknz

Let your customers do the selling. These brands did.

Idukki runs on 140+ stores across 4 continents. Here are five of them, in their own words, from 5-star reviews on the Shopify App Store.

9:41
1
idukki UGC · shoppable

@maya_in_london

“Best fit I’ve owned”

4.2k 187
Added to cart
The Parisian Two-Piece Set

The Parisian Two-Piece Set

$290 · Free shipping

Add to cart Added

Read every review, word for word

  • Idukki has been such a useful addition to our website. We had so much UGC sitting on Instagram, and now customers can actually see it while they're shopping. Being able to see how the clothes move and look on different women makes a huge difference. Thank you, team Idukki!

    amoshi.in, 5 out of 5 stars, verified Shopify App Store review, August 10, 2026
  • We've been using this app on our Shopify store to add videos across our website, and the experience has been really smooth. The setup was straightforward, and we were able to get the video feature running without needing much technical help.

    Ritualistic, 5 out of 5 stars, verified Shopify App Store review, September 4, 2026
  • We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.

    COSSET CLOTHING, 5 out of 5 stars, verified Shopify App Store review, May 8, 2026
  • It was a wonderful experience working with Sahil and the team at Idukki. They were extremely supportive throughout the process, responsive whenever we needed assistance, and made the implementation smooth and hassle-free. We truly appreciated their guidance and commitment, and we would highly recommend Idukki to any brand looking to build trust and improve conversions through UGC and shoppable video experiences.

    Malléwear, 5 out of 5 stars, verified Shopify App Store review, July 29, 2026
  • We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.

    Wear Your Opinion, 5 out of 5 stars, verified Shopify App Store review, April 1, 2026

Idukki widgets are running on real revenue right now.

These aren’t mockups. They’re idukki-powered widgets on production storefronts across fashion, beauty, footwear, streetwear and home improvement. Tap any tile to see the widget live.

Watch every widget capture

From submission to revenue, in one platform.

From scattered social content to attributed revenue. The same library powers PDPs, email, paid social and signage, refreshed weekly without re-uploading.

  1. 01 · Aggregate

    Gather all your UGC in seconds.

    Instantly aggregate UGC from social platforms and review sites. Instagram, TikTok, YouTube, LinkedIn, Google Reviews, Trustpilot.

    Gather all your UGC in seconds.
  2. 02 · Moderate

    Put your best content forward.

    Select, pin or hide UGC posts. AI-powered curation, sentiment analysis, rights management and brand-safety filters.

    Put your best content forward.
  3. 03 · Embed

    Drop widgets in, in a few clicks.

    Grid, collage, carousel, feed, stories. SEO-enabled, responsive, with no measurable hit to site speed.

    Drop widgets in, in a few clicks.
  4. 04 · Tag

    Turn UGC into shoppable experiences.

    Instantly tag products in customer photos and videos. One-click checkout from any UGC tile.

    Turn UGC into shoppable experiences.
  5. 05 · Analyze

    Measure the impact end-to-end.

    User engagement, conversion rate, watch time, revenue per piece. Refine continually for maximum impact.

    Measure the impact end-to-end.

What happens after a shopper taps

Tap a customer post below. The product, a review and add to cart open together, on the same page.

  1. 1 Tap a post
  2. 2 See the product and a review
  3. 3 Add to cart

Women Oval Sunglasses

$14.72

From @dani.sunny’s post on Instagram

“Light, and they stay put all day.”

Sample posts and reviews on stock photos.

Why we built this

Built from a kitchen table in Egham, in 2022.

We co-founded Idukki because the place where ecommerce was being decided was shifting away from brand-controlled surfaces toward customer-controlled ones. Photos on a real person, fit checks on TikTok, three sentences in a review that mention how the linen breathes.

If you sell things, that material is your most valuable inventory. Almost nobody was treating it that way. Three and a half years later, 140+ stores run on the platform we built from that kitchen table.

Still shipping. Still nervous before each release.

Ready when you are.

Install the app and add your first gallery, or book a 30-minute demo and we will walk through it with your own store.

We use cookies

We use essential cookies to run this site and optional analytics cookies to understand how it’s used. You can change your choice anytime in our privacy policy.