Idukki forwards every UGC interaction into your existing GA4 + Meta Pixel as first-class events. No extra tag manager rules required.
Events fired
- idukki_widget_view, widget enters viewport
- idukki_post_click, user clicks a tile
- idukki_hotspot_open, user opens a product hotspot
- idukki_add_to_cart, user adds a tagged product to cart from the widget
- idukki_purchase, a session that touched a widget completes a purchase
Verify in GA4
Open GA4 → Realtime. Trigger a click on your widget on staging. The event should appear within 5 seconds with the correct collection ID and post ID parameters.
Attribution model
In Idukki, toggle between last-click, first-click and linear attribution. We expose the same event with model_attribution attached so you can replay history without re-instrumenting.
