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Shoppable + product tagging

AI product tagging, how it works

Let AI match products to your posts: tag a single post with Smart Assist or AI Auto-tag, bulk-tag many at once, and set a confidence threshold so only strong matches get applied.

5 min read · last updated 2026-06
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Manual tagging doesn’t scale beyond a few hundred posts. AI tagging does. Idukki’s vision model looks at a post, finds the products in it and matches them against your catalogue with a confidence score, so you can make a large library shoppable without tagging every post by hand.

Tag a single post with Smart Assist

Open a post’s three-dot menu, choose Tag Products under Engage, then pick Smart Assist. As the dialog explains, you can highlight a region or use the full image, and the AI matches products from your catalogue with confidence scores. Accept the matches you want and save.

Add content tags with AI Auto-tag

On a post’s detail panel, the AI Auto-tag button adds descriptive content tags (the kind that power search and filtering) from the image in one click. It merges new tags in without duplicating ones already there.

Tag many posts with Bulk AI Tag

Select several posts, then use Bulk AI Tag to run AI tagging across all of them at once. This is the fast path for making a backlog shoppable rather than opening each post.

Set a confidence threshold

Automated tagging uses an AI Confidence Threshold (it defaults to 80%). Raise it to apply only the strongest matches and review more by hand, or lower it to let more matches through automatically. You can find this in the automated tagging settings for a collection.

Common issues

If the AI returns no matches, confirm your catalogue has synced and the product is enabled in your store. If too many weak matches get applied, raise the confidence threshold. To find posts that still need tagging, filter the collection to untagged posts.

  • Tag products manually: /help/manual-product-tagging
  • Add product links and hotspots: /help/add-product-links-and-hotspots
  • Enable one-click checkout from UGC: /help/one-click-checkout-from-ugc
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AI product tagging, how it works. Help — Idukki