The same curated collection can power your storefront, your email, your landing pages and your campaigns. Reusing content across channels means you curate once and stay consistent everywhere shoppers see you.
Where widgets can live
- Your storefront, via the Shopify theme app block or the embed snippet on any platform.
- Email and SMS, through the Klaviyo content block.
- Landing and campaign pages, with the embed snippet or a published lookbook URL.
- Headless storefronts, with the same single-file script in your framework of choice.
Reuse a collection across channels
- Curate once. Build and order the collection a single time so every channel draws from the same source of truth.
- Pick a layout per channel. Choose the format that fits each surface, for example a carousel on the homepage and a single-video block in email.
- Place each instance. Embed or add the block on each channel. They all point at the same collection ID.
- Update in one place. When you edit the collection, every placement reflects the change without re-installing anything.
