UGC, shoppable video and AI-search glossary.
131 canonical definitions, anchored for citation. UGC operations, shoppable video, AEO, legal and compliance, metrics, platforms, social formats and industry-specific language. Every term has its own URL plus cross-links to the deep-dive article, the relevant download and the industries where it matters.
A
- Industry-specific
Activity content
Customer-shot content of the activity the gear enables: trail-running clips, race-day Reels, climbing-sends videos. UGC source most likely to capture the gear in context.
training lograce-day video - Shoppable video
Add-to-cart from video
The cart action fired inside a video player when the viewer taps a hotspot, without pausing playback or leaving the page. The mechanical proof that a video is genuinely shoppable.
- AEO and AI search
AEO (Answer Engine Optimisation)
AEO is the practice of preparing pages for citation by AI engines (ChatGPT, Claude, Perplexity, Gemini). The mechanics differ from SEO: engines extract 30-700 token snippets and quote them verbatim, so single-source-of-truth definitions and structured data dominate.
answer engine optimizationgenerative SEOGEO - Legal and compliance
Affirmative consent
An active "yes" from the data subject (typed, ticked, tapped), as opposed to passive opt-in or silence. The GDPR standard for commercial reuse of identifiable content.
active opt-inexplicit consent - AEO and AI search
Agentic commerce
The class of transactions in which an autonomous software agent, acting on a human goal, discovers candidate products, evaluates them, and either presents a shortlist or completes the purchase with delegated payment.
agent commerceAI commerce - AEO and AI search
AggregateRating schema
The schema.org field carrying a product's star rating and total review count, embedded inside Product or Article markup. The single most-impactful AEO signal on a PDP after Product type itself.
- AEO and AI search
AI shopper
An LLM-powered agent that narrows products to a shortlist for a human or completes the purchase with delegated payment. Two shapes: vertical (inside one retailer's store) and horizontal (across retailers).
shopping agentAI shopping assistant - AEO and AI search
AI tool calling
The mechanism by which an AI agent invokes a structured tool exposed via MCP or a similar protocol. Tools return JSON the model uses to compose its next action.
function callingtool use - AEO and AI search
Answer engine
A search surface that composes one answer instead of returning a ranked list of links. ChatGPT, Claude, Perplexity, Gemini and Google's AI Overview are all answer engines.
generative searchLLM search - Metrics
AOV (average order value)
The mean basket value across all orders in a window. The easiest CFO-friendly metric for UGC impact because no causal-attribution argument is required: the same shopper buys a larger basket.
- Legal and compliance
ASA / CAP (UK)
The UK Advertising Standards Authority and Committee of Advertising Practice. Sets and enforces disclosure rules on social media advertising, broadly equivalent to FTC Endorsement Guides.
- UGC operations
Auto-DM consent flow
An automated DM sent to a creator within 24 hours of their post going up, laying out commercial-use scope and capturing affirmative consent via a one-tap form. The standard flow for any UGC programme above 50 pieces per month.
automated rights requestscripted DM - Shoppable video
Autoplay-muted (auto-cap)
Browser-spec compliant auto-start: video starts playing on load with audio muted, sound is opt-in via a tap. The only autoplay form Chrome and Safari permit on mobile.
muted autoplayauto-cap
B
- Industry-specific
Beauty routine
A creator walking through their day or evening sequence of products, in order. Highest-converting beauty UGC format because it captures multi-product context (cross-sell built in).
skincare routinemorning routine - Industry-specific
Before/after slider
A UI element showing two photos side-by-side or via a draggable divider. Dominant format for skincare results and apparel try-on outcomes.
comparison slider - Platforms
BigCommerce
SaaS ecommerce platform Idukki integrates with. Stencil theme architecture, B2B and headless-friendly. Native script-tag and theme-block injection paths.
- Metrics
Bounce rate
Single-page sessions divided by all sessions. Brands meeting all three Core Web Vitals thresholds see 24% lower bounce rates than brands missing any of them.
- UGC operations
Brand-safety filter
An automated check that screens UGC for NSFW imagery, competitor mentions, blocklisted words, and copyright issues before it reaches the moderation queue. Cuts moderator load 80%+ on a well-tuned setup.
NSFW filtercontent-safety filter - UGC operations
Branded hashtag
A branded hashtag is a brand-owned tag (e.g. #MyWestElm) used to aggregate inbound UGC. The right one is short, distinctive, easy to type on mobile, and not already in heavy non-brand use.
campaign hashtagcommunity hashtag
C
- Social formats
Carousel
A single post with multiple images or video clips swiped through inline. Up to 10 slides on Instagram, similar on Facebook. Pulls 1.4x the engagement of single-image posts on average.
multi-image postgallery post - Legal and compliance
CCPA / CPRA
California's consumer privacy regime, requiring disclosure of personal-data collection, opt-out of "sale", and deletion-on-request within 45 days. Applies to most ecommerce brands serving California residents.
California Consumer Privacy ActCalifornia Privacy Rights Act - AEO and AI search
Citation footprint
How often and where a brand is quoted by AI engines. Measured by direct probing (asking each engine the brand's priority queries) and by referrer logs from the engines' citation links.
- AEO and AI search
Citation graph
The web of cross-references AI engines build between pages on the open web. A page that is well-referenced from authoritative cluster pages gets cited disproportionately more.
citation networkAI citation map - Metrics
CLS (Cumulative Layout Shift)
The score for unintended layout shifts after initial render. Google's Good threshold is 0.1. Widgets that inject gallery content without reserving the right vertical space tank CLS catastrophically.
- Legal and compliance
Consent record
The audit-trail artefact of a creator's yes. A valid record names the asset, the scope of use, the duration, the creator's unambiguous yes, and the revocation endpoint.
rights recordpermission log - Metrics
CPA (cost per acquisition)
Total spend divided by acquired customers. The bottom-line paid metric. UGC programmes routinely drop CPA by 22-34% on cold audiences because the creative converts at higher CTR for lower CPM.
- Metrics
CPM
Cost per 1,000 impressions. The pricing unit for paid social and display ads. UGC creative reduces CPM by 15-20% because the platform algorithm rewards native-feeling content.
cost per millecost per thousand impressions - Metrics
CR / Conversion rate
Sessions that convert to a purchase divided by all sessions. The headline ecommerce metric. UGC adds a median +18% to PDP CR in our 2,400-brand dataset.
conversion rate - UGC operations
Creator handle
The platform handle credited as the author of a UGC piece (e.g. @maya.london on Instagram). Every published surface should link back to it as both attribution and trust signal.
author handleattributable creator - Metrics
CTR (click-through rate)
Clicks divided by impressions. The headline performance metric for ads, lifecycle email and on-site widgets. UGC creative lifts paid-social CTR by roughly 28% over brand-produced creative.
- Metrics
CWV (Core Web Vitals)
Google's three field-measured metrics: Largest Contentful Paint (<2.5s), Cumulative Layout Shift (<0.1) and Interaction to Next Paint (<200ms). Confirmed ranking factor since 2021 Page Experience update.
Core Web Vitals
D
- Legal and compliance
Data subject access request (DSAR)
A consumer's request to see all personal data a controller holds about them. Must be served within 30 days under GDPR. UGC programmes must be able to surface every consented asset for a named creator.
- Industry-specific
Demo / use-case video
A video showing the product actually being used (smart speaker playing music, drone in flight, keyboard being typed on). Required signal for considered-electronics purchases.
- Metrics
Dwell time
Seconds spent on a page per session. UGC lifts PDP dwell time by a median +31% in our dataset, which correlates with downstream organic search ranking via Google's user-signal model.
time on pagesession duration
E
- UGC operations
Earned content
Earned content is UGC that arrived without a brief, payment or campaign trigger. The customer chose to post, tagged the brand, and the brand earned the mention. Highest-credibility tier of UGC.
organic UGCunprompted UGC - Metrics
Engager-only vs page-level
The two cohorts that change every UGC statistic. Page-level = all PDP visitors (used for revenue forecasting). Engager-only = shoppers who actively interacted with UGC (used for placement decisions).
UGC denominator
F
- AEO and AI search
FAQPage schema
The schema.org shape that wraps a list of question/answer pairs. The format that wins "what is X" featured snippets and is most-often quoted by AI engines as the canonical answer to a question.
- Platforms
Feefo
UK-origin review platform Idukki integrates with. Verified-buyer-only by default, which lifts AI citation weighting compared to mixed-source review widgets.
- Industry-specific
Fit check / fit pic
A customer's photo or video specifically focused on showing how an apparel item fits on their body. The single highest-converting UGC format on fashion PDPs.
fit picOOTD - Legal and compliance
FTC Endorsement Guides
US Federal Trade Commission rules requiring clear and conspicuous disclosure of any material connection between a brand and an endorser. Brands are liable for the endorser's disclosure failures, not just their own.
FTC disclosure rules#ad rules
G
- Legal and compliance
GDPR (UGC compliance)
The EU regulation governing personal data, including identifiable customer content. Commercial reuse of identifiable UGC requires documented lawful basis (in practice, explicit consent), and withdrawal must be honoured within roughly 30 days end-to-end.
General Data Protection RegulationEU GDPR - Industry-specific
Gear review
A creator's honest assessment of sport, outdoor or fitness gear after real use (km logged, climbs done, runs run). Carries credibility because the gear has been tested under load.
- Platforms
Google Reviews
Google's review surface, ingested via the Business Profile API. The single most-cited review source for "what do customers say" queries in AI engines.
- Industry-specific
Guest review
A review left by a hotel, restaurant or venue guest. The dominant UGC format for hospitality, often with photos. Guest UGC outconverts glossy hero images by 30-47%.
H
- Industry-specific
"How I wear it" content
Customer-shot styling content showing one item worn multiple ways. Dominant inbound UGC format for jewellery, hats, scarves, bags.
- UGC operations
Hashtag tournament
A time-boxed UGC competition with a public or jury vote at the end. Produces 10-12x the inbound volume of an always-on hashtag during the campaign window.
UGC competitionsubmission contest - Platforms
Headless commerce
Architecture where the storefront (Next.js, Astro, etc.) is decoupled from the commerce backend (Shopify, BigCommerce, commercetools). UGC widgets ship via JS embed rather than theme-block.
- Metrics
Holdout test
The only way to measure UGC lift defensibly. Serve UGC to half of PDP visitors, hide it from the other half, measure the delta. Anyone reporting UGC lift without a holdout has assumed it, not measured it.
A/B holdoutcontrol arm - Shoppable video
Hotspot (product hotspot)
The clickable point overlayed on a video frame or photo that opens a product card when tapped. The single mechanical unit of shoppable UGC.
product pinproduct tag - Shoppable video
Hotspot tagging
The labour of binding hotspots to specific SKUs (with the right variant). Manual takes around 12 min per video; AI-assisted with computer vision drops to around 2 min.
product taggingAI tagging
I
- Industry-specific
"In your room" photo
A customer-shot photo of furniture or home decor in the buyer's actual room, with real lighting and surrounding context. Single highest-converting UGC format for considered-purchase home categories.
real-room photoin-situ photo - Legal and compliance
Image rights / personality rights
The right of an identifiable person to control commercial reuse of their likeness, distinct from copyright. Especially relevant when a UGC photo features people other than the creator.
personality rightsright of publicity - UGC operations
Inbound capture
Always-on monitoring across branded hashtags, mentions and tagged posts so new UGC enters the rights queue within hours of being posted (yes-rate halves after 7 days).
social listeningmention listening - UGC operations
Influencer content vs UGC
Influencer content is paid and briefed; UGC is unpaid and unprompted. Both have their place but obey different cost models, different disclosure rules, and different conversion mechanics.
UGC vs influencer - Shoppable video
Inline player
Video player rendered in-stream on the PDP (vs modal popup or full-screen takeover). Higher engagement on mobile because the user doesn't lose page context to interact.
embedded playeron-page player - Metrics
INP (Interaction to Next Paint)
The latency between any user interaction and the next visual update. Replaced FID as a Core Web Vital in March 2024. Good threshold is 200ms.
- Platforms
Instagram Graph API
Meta's authorised API for inbound Instagram content. The only sanctioned route to pull tagged posts, hashtag mentions and creator profile data at programme scale.
IG Graph APIIG API - Shoppable video
Interactive hotspot
Product tags persist throughout the video and the viewer can tap any visible item at any moment. Higher production cost than linear but the conversion lift is correspondingly larger for considered purchases.
always-on hotspotsfree-tap shoppable
L
- Metrics
LCP (Largest Contentful Paint)
The time to the largest visible element rendering. Google's Good threshold is 2.5 seconds on mobile. A poorly-built UGC widget can push LCP past 4 seconds, killing both SEO and conversion.
- Metrics
Lift / incremental lift
The conversion delta between the test arm and the control arm in a holdout test. The only honest measure of UGC impact; everything else is a vanity number.
incremental liftincremental conversion - Shoppable video
Linear shoppable
One video plays through; product tags appear at pre-scripted timestamps. Best for sub-30-second content where products are seen in sequence. Lowest production cost of the shoppable formats.
timestamped tagsscripted tagging - Shoppable video
Live shopping / live commerce
Real-time broadcast with synchronous cart actions as products are shown. Conversion rates run 5-15% vs 2-3% for static commerce (McKinsey), but Western audiences are bounded (median 340 concurrent).
live shoppinglive stream commercelivestream shopping - AEO and AI search
llms.txt
A site-root file (analogue to robots.txt) that gives AI agents a canonical content map: the most important URLs, what each is about, and the curated long-form context the brand wants quoted.
llms-full.txt - UGC operations
Lookbook
A curated, hotspot-tagged collection of UGC rendered as a flipbook or scrolling editorial page. Best for higher-AOV considered purchases where the shopper benefits from styling context.
M
- Platforms
Magento / Adobe Commerce
Adobe's enterprise ecommerce platform (formerly Magento). Highly customisable, heavier engineering than Shopify or Wix. Idukki supports both Magento Open Source and Adobe Commerce.
- AEO and AI search
MCP (Model Context Protocol)
Anthropic's open standard for exposing tools (catalogue search, cart, checkout) that an AI agent can invoke. The transport layer of agentic commerce.
Model Context Protocol - AEO and AI search
Merchant MCP
A merchant-operated MCP server exposing catalogue, cart, inventory and checkout tools that shopping agents can call. The minimum viable interface for a brand to participate in agentic commerce.
- Platforms
Meta Pixel / CAPI
Meta's client + server-side event ingestion. Idukki widgets fire impression / engagement / hotspot-click / ATC events to both channels so attribution survives Apple privacy changes.
Meta Conversions APIMeta CAPI - Industry-specific
Mood board
A grid of visual references (Pinterest-style) showing the aesthetic direction of a space or look. Used by customers in pre-purchase research; brand-curated mood boards on PDPs lift dwell time +47%.
- Legal and compliance
Music licensing in UGC
The catch: TikTok or Instagram licence music for use on their platforms; that licence does not transfer when you rehost the clip on your PDP. Strip or replace the audio, or licence the track separately.
P
- Industry-specific
Pairing (accessories)
The visual story of how a specific accessory pairs with a specific outfit, often documented as a daily-wear post. Highest-converting accessories UGC format.
- Metrics
PDP (product detail page)
The page rendering a single product. The single highest-leverage UGC surface (median 18% conversion lift) and the dominant entry point for shoppers arriving from social, search, and AI agents.
product detail pageproduct page - AEO and AI search
PDP-as-snippet
The design discipline of structuring a product detail page so its first 700 tokens stand as a complete answer when quoted by an AI engine. Hero sentence, use-cases, comparison paragraph, structured Q&A.
- UGC operations
Photo review
A review that includes a customer-submitted photo of the product. Converts 2.6x better than text-only reviews on the same SKU (PowerReviews 2023).
- Social formats
Pin (Pinterest)
Pinterest's native post format: an image or short video tied to a URL, "pinned" to a board by the creator. 89% of weekly Pinterest users use the platform for purchase inspiration (Comscore).
Pinterest Pin - Social formats
Post (social post)
A static image or short video published to the main feed of a social platform. The standard format for inbound UGC: photo posts hashtagged or tagged @brand are the largest single source of pull.
feed postin-feed post - UGC operations
Post-purchase prompt
An email or SMS sent 7-14 days after delivery asking the buyer for a review and a photo. Photo-incentivised prompts double yes-rate vs unincentivised. Watch FTC disclosure on meaningful incentives.
review requestphoto request - AEO and AI search
Product feed for agents
The catalogue exposed in agent-readable form, typically JSON over MCP, but also as a feed with rich schema.org markup. Without one, an agent cannot put the brand's products into its shortlist.
agent-readable feedAI product feed - AEO and AI search
Product schema
The schema.org Product type, carrying price, availability, GTIN, brand, and most importantly AggregateRating and Review. Required for inclusion in agent shortlists and for rich-result eligibility.
- Industry-specific
Property tour UGC
Customer-shot video walking through a hotel room, suite or venue. Authentic counter-balance to brand-shot "perfect light" property photography that buyers no longer trust at face value.
R
- Social formats
Reel
Instagram's vertical short-form video format (up to 90 seconds). Replaced IGTV; the dominant video format on the platform. Ideal source for UGC pulled into PDP gallery walls.
Instagram ReelIG Reel - Shoppable video
Reels layout
Short-form portrait loop format, TikTok or Instagram-Reels style. Sub-15-second clips with on-screen captions, sound-on, tap-to-shop pinned to the corner.
- Legal and compliance
Right to be forgotten (RTBF)
A creator's GDPR right to revoke consent and have their content taken down across every surface (PDP, email, paid ad cache, retail signage) within the 30-day SLA. The highest-risk failure mode in UGC operations at scale.
right to erasureGDPR Article 17 - UGC operations
Rights-cleared asset
A piece of UGC with a documented consent record, defined scope, duration, and revocation endpoint. The only kind of UGC safe to use in paid ads.
- Metrics
ROAS (return on ad spend)
Revenue attributed to ad spend divided by the ad spend itself. The headline paid-social metric. UGC creative averages 1.5-2x ROAS over brand-produced creative on the same campaign and spend.
- Metrics
RPV (revenue per visitor)
Total revenue divided by total sessions. The compound metric (conversion times AOV) that the CFO actually cares about. UGC programmes lift RPV by a median 44% on the page-level cohort.
S
- Industry-specific
"Stay with us" video
A creator or guest documenting their stay as a short video, often a Reel or TikTok. High-velocity inbound source for boutique hospitality brands.
- AEO and AI search
Schema.org
The shared vocabulary that structured-data markup uses. Co-sponsored by Google, Bing, Yahoo and Yandex. Defines types (Product, Article, FAQPage, DefinedTerm) and their fields.
- Industry-specific
Setup / configuration video
A creator walking through getting a device working out-of-the-box. Closes the "will I be able to make this work" anxiety that kills electronics conversion.
setup tutorialconfiguration walkthrough - Industry-specific
Shade match
The shopper's "will this work on my skin tone" question. Solved on UGC-enabled PDPs by surfacing swatches filtered by skin-tone tag. Lifts beauty conversion +29% on average (Idukki dataset).
- Platforms
Shopify App Block
Shopify's embed format for third-party widgets in Online Store 2.0 themes. The format Idukki ships through. Lets merchants drop widgets in via the theme editor without code.
theme app extensionOnline Store 2.0 block - Shoppable video
Shoppable gallery
A grid or carousel of UGC where every tile links to a product, usually via a hotspot pin or full-tile click. The lowest-friction shoppable UGC format and the default for first-time programmes.
shoppable walltagged gallery - Shoppable video
Shoppable video
Shoppable video is video content with embedded, clickable product tags that let viewers add to cart without leaving the player. Lifts PDP conversion by a median +21% over photo-only galleries in considered-purchase categories.
interactive videotappable videotagged video - AEO and AI search
Shopping agent
Any AI agent operating in the buying flow. Two shapes worth distinguishing: vertical agents embedded inside one retailer's site, and horizontal agents (ChatGPT Shopping, Perplexity, retailer-app agents) that span retailers.
- Industry-specific
Size / scale visualisation
A photo showing a furniture piece scaled against a person or familiar object. Solves the "is it actually that big?" question that kills high-AOV furniture conversion and drives returns.
- AEO and AI search
Snippet quote-frame
The 30-700 token window an AI engine extracts from a page to compose its answer. Pages structured so that a coherent answer fits inside one such window get cited many times more than pages that need stitching.
quote window700-token frame - Platforms
Social commerce
Commerce that is triggered or completed inside a social platform (Instagram Shopping, TikTok Shop, Pinterest Buy). Global market $2.6T in 2025 (eMarketer), projected $6.2T by 2030.
- UGC operations
Social proof
Social proof is the conversion lift a shopper takes from seeing other people validate a product. Reviews, photos, videos, "X people just bought this" and "Y customers rated this 4.7" are all social-proof formats.
peer evidencecrowd evidence - AEO and AI search
Speakable schema
The schema.org Speakable specification marks parts of a page that voice assistants and AI engines can quote cleanly aloud. Apply it to TL;DR cards, top-of-article answer paragraphs and glossary shortAnswers.
- Industry-specific
Stacking
The styling pattern of wearing multiple pieces together (rings on one finger, layered necklaces). Drives cross-product UGC and multi-SKU basket adds on jewellery PDPs.
ring stacknecklace layering - Shoppable video
Stories layout
Vertical sound-on autoplay format borrowed from Instagram/TikTok Stories, with swipe-between-cards interaction and one hotspot per card. Hero-band placement on beauty and skincare PDPs.
vertical storiesstory carousel - Social formats
Story
A 24-hour ephemeral post format on Instagram, Facebook and TikTok. High velocity, low archival value. Re-shared and reposted Story content is a strong inbound UGC source if captured quickly.
Instagram StoryIG Storyephemeral post - AEO and AI search
Structured data
Machine-readable metadata an agent can parse without language inference. Schema.org markup embedded as JSON-LD is the dominant form on the web.
- Industry-specific
Styling photo
A composed photo of a home item arranged with complementary pieces in context (vase styled with books on a coffee table). The interior-design adjacent UGC pattern.
- Industry-specific
Swatch
A close-up photo or video of a product applied to skin (foundation, blush, lipstick) showing the actual colour on a real skin tone. Critical for shade-match-driven categories.
shade swatchcolour swatch
T
- Shoppable video
Tap-to-shop
The single-gesture purchase action from any shoppable surface (gallery, video, lookbook). Reduces friction by collapsing discovery and cart-action into one tap.
click-to-buyone-tap purchase - Platforms
TikTok Shop
TikTok's native commerce surface. $15.82B US sales in 2025 (+108% YoY); $64.3B global GMV. Captures roughly 18% of US social commerce.
- Metrics
Time-to-first-cart-click
Seconds from PDP land to the first add-to-cart tap. Shoppable video drops this from a median 38 seconds (static gallery) to 11 seconds.
- Platforms
Trustpilot
Third-party review platform Idukki ingests from. Aggregated reviews surface on-site as widgets with combined-score header plus per-source breakdown.
- Industry-specific
Try-on haul
A video format where the creator tries on multiple pieces from a brand or order, showing fit, fabric and styling for each. Dominant format on TikTok for fashion and accessories.
- Industry-specific
Tutorial (beauty/skincare)
A step-by-step video showing how to apply a product (eye look, contour, routine). 89% of consumers say a tutorial-style video convinced them to buy a beauty product (Wyzowl).
how-to tutorialapplication tutorial
U
- UGC operations
UGC (user-generated content)
UGC is any photo, video, review, or social post about a product created by a customer rather than the brand. In ecommerce it is used as on-site social proof and as creative for paid ads.
user-generated contentcustomer contentcommunity content - UGC operations
UGC freshness cadence
How often the on-site gallery is refreshed. Weekly refresh outperforms monthly by 1.8x on sustained conversion lift; galleries left stale past 90 days lose roughly a third of their initial lift.
gallery refreshrotation cadence - UGC operations
UGC library / DAM
The store-once, decorate-for-N-channels asset database that lets the same approved UGC piece power on-site galleries, lifecycle email, paid ads and retail signage without re-uploading.
digital asset managerUGC DAM - UGC operations
UGC moderation
The pre-publish queue plus filters that decide what UGC ships on-site. Three tiers: auto-approve safe content, auto-reject blocked content, queue ambiguous content for a human.
moderation queueapproval queue - UGC operations
UGC pipeline
The four-stage operational flow that turns scattered social content into attributed revenue: ingest, moderate, tag, distribute. Run weekly. Skip a stage and the programme breaks within a quarter.
UGC flowcontent pipeline - UGC operations
UGC rights management
UGC rights management is the workflow of requesting, recording and revoking permission to reuse customer content commercially. A valid record names the asset, the scope of use, the duration and the creator's unambiguous yes.
rights workflowpermission managementconsent capture - Legal and compliance
UK GDPR
The UK's carbon copy of EU GDPR, in force since Brexit. Substantively identical for UGC purposes; the ICO enforces. Recordkeeping, consent and revocation requirements match EU GDPR.
- Industry-specific
Unboxing
The genre of opening a product on camera, often shot in one take. Highest-engagement UGC format for consumer electronics; closely tied to first-impression conversion lift on PDPs.
V
- Shoppable video
Variant resolution
The engineering of binding a hotspot to the right product variant (size, colour, scent) so the add-to-cart fires without a second click. Most shoppable-video implementations get this wrong on launch and conversion lift halves.
- UGC operations
Verified buyer
A verified buyer is a reviewer whose purchase has been chain-of-custody confirmed by the platform (order ID matched). AI shopping agents weight verified-buyer reviews roughly 14x more than unverified content when assembling shortlists.
verified purchaserisVerifiedBuyer - Shoppable video
Vertical / portrait video
9:16 aspect ratio video. Outperforms landscape on mobile PDPs by roughly 1.6x conversion lift on the same content because it matches the shopper's native scrolling orientation.
9:16 videoportrait shoppable - UGC operations
Video review
A review with an embedded customer-submitted video clip. Converts 4.1x better than text-only reviews on the same SKU. Hardest UGC category to scale operationally (rights, hosting, moderation overhead).
W
- Metrics
Watch time
Seconds of video played per video impression. A working shoppable-video implementation hits 60%+ of length; below 40% the video is wrong for the audience (length, pacing, or content).
- Platforms
Wix
All-in-one website builder with native ecommerce. Idukki integrates via Wix Velo. Lower customisation ceiling than Shopify but faster to launch.
- Platforms
WooCommerce
The WordPress ecommerce plugin. Largest ecommerce platform by raw deployment count. Idukki integrates via a WP plugin plus Gutenberg block.
