UGC operations
Branded hashtag
In one sentence
A branded hashtag is a brand-owned tag (e.g. #MyWestElm) used to aggregate inbound UGC. The right one is short, distinctive, easy to type on mobile, and not already in heavy non-brand use.
Also calledcampaign hashtagcommunity hashtag
In a sentence
“We launched #LiveInIdukki and pulled 1,200 tagged posts in the first 30 days.”
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