Photo review
In one sentence
A review that includes a customer-submitted photo of the product. Converts 2.6x better than text-only reviews on the same SKU (PowerReviews 2023).
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Customer Review Volume Benchmarks: How Many Is Enough?
Median brands have 9 reviews per SKU; top-decile have 38. The trust threshold sits at 20+. Volume by industry, photo/video penetration, and growth tactics.
AI search
The State of UGC in Ecommerce 2026: Conversion Benchmarks
Aggregated from 2,400+ brand implementations across 14 verticals and £400M+ in attributed revenue. Median PDP conversion lift is 18%; skincare leads at 34%, commodity electronics trails at 6%. Methodology, vertical breakdowns, and what separates the top quartile from the bottom.
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