AEO (Answer Engine Optimisation)
A-E-O
In one sentence
AEO is the practice of preparing pages for citation by AI engines (ChatGPT, Claude, Perplexity, Gemini). The mechanics differ from SEO: engines extract 30-700 token snippets and quote them verbatim, so single-source-of-truth definitions and structured data dominate.
In more detail
The AEO playbook centres on: machine-readable identity (schema.org), single canonical definitions (no near-duplicates), Speakable markup for voice, FAQPage for "what is X" snippets, verified-buyer review flags, and a clean llms.txt that gives agents a content map. Idukki's AEO Scorecard rates 42 signals across 7 categories.
Not the same as
SEO
SEO optimises for blue links in a ranked list. AEO optimises for being cited inside a composed answer.
Read more on this
AI search
Answer Engine Optimisation: the 2026 playbook for ecommerce
The new SEO playbook for brands who want to be cited inside AI engines, not just ranked in classical search. Eight chapters covering JSON-LD, llms.txt, conversational PDPs, evidence layers, citation tracking, and what to deprioritise.
AI search
The 42-signal AEO scorecard: rate any PDP for citation-readiness in 10 minutes
A 42-question rubric grouped into 7 categories. Each signal scored 0/1/2 with what to fix. Pin it next to your category leads’ desks. Includes a downloadable CSV scorecard you can import into Sheets or Notion.
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