Sign in Start free

Metrics

Engager-only vs page-level

In one sentence

The two cohorts that change every UGC statistic. Page-level = all PDP visitors (used for revenue forecasting). Engager-only = shoppers who actively interacted with UGC (used for placement decisions).

Also calledUGC denominator

In a sentence

“The 144% Bazaarvoice number is engager-only; our 18% median is page-level. Both are real; use the right one for the question.”

Read more on this

AI search
The State of UGC in Ecommerce 2026: Conversion Benchmarks
Aggregated from 2,400+ brand implementations across 14 verticals and £400M+ in attributed revenue. Median PDP conversion lift is 18%; skincare leads at 34%, commodity electronics trails at 6%. Methodology, vertical breakdowns, and what separates the top quartile from the bottom.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trial Book a 30-min demo

No credit card
Cancel anytime
SOC 2 + GDPR

#ootd$148

@iris.skin$48

@liv.j$890

Live preview

Where Idukki ships

Same data model. Every surface a shopper meets.

We use cookies

We use essential cookies to run this site and optional analytics cookies to understand how it’s used. You can change your choice anytime in our privacy policy.

Engager-only vs page-level. Idukki glossary definition — Idukki