Shoppable video
Live shopping / live commerce
In one sentence
Real-time broadcast with synchronous cart actions as products are shown. Conversion rates run 5-15% vs 2-3% for static commerce (McKinsey), but Western audiences are bounded (median 340 concurrent).
Also calledlive shoppinglive stream commercelivestream shopping
External reference
en.wikipedia.org4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews
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