Social formats

Reel

In one sentence

Instagram's vertical short-form video format (up to 90 seconds). Replaced IGTV; the dominant video format on the platform. Ideal source for UGC pulled into PDP gallery walls.

Also calledInstagram ReelIG Reel

External reference

en.wikipedia.org

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Where Idukki ships

Same data model. Every surface a shopper meets.

£148
PDP gallery
Shoppable UGC hot-spotted to every SKU on the product page.
See the PDP playbook
TAP
Mobile story rail
Sticky story bar above the fold, IG / TikTok / native UGC.
Mobile design playbook
#STORE
In-store signage
Live, brand-safe social wall on the screens already mounted in store.
Omnichannel UGC guide
Klaviyo
Post-purchase email
3×3 UGC grid pasted into Klaviyo, +38% email CTR vs hero-image.
UGC in Klaviyo flows

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Reel. Idukki glossary definition — Idukki