Instagram is one of the most popular social media platforms right now. Users are posting every aspect of their lives on it. From their friend’s birthday celebration to the latest movies they’ve watched and the newest product they’ve used, you can find posts on everything.
Somewhere in these hundreds and thousands of posts are posts about your brand. It could be a review or the way a customer is using or product. Whatever it is, it is something that you, as a marketing manager, can benefit from.
Instead of creating marketing posts in-house, you can simply use these user-generated posts for your marketing campaigns. You can even display these posts on your website.
If you are wondering how you can do that, then Instagram aggregator is your answer. Continue reading to learn all about this tool.
What is an Instagram aggregator?
Instagram aggregator helps you collect user-generated content (UGC) from Instagram using hashtags, mentions, handles, etc.
Not only that, but it also assists you in beautifully displaying the collected content on your website or digital screens.
The tool gives you the option to specify which type of content it should collect and display. You can also customize the look and feel of the displayed content so that it matches your brand.
Why use an Instagram aggregator?
If you are not sure why you should invest in an Instagram aggregator, then here are some benefits it has to offer:
Gives you access to fresh user-generated content:
Your customers may be posting about you, your products, and the experiences they have with you on Instagram in the form of posts or stories.
Instead of creating fresh marketing content in-house, you can simply leverage this authentic user-generated content.
You can display these posts on your website or use them in your marketing campaigns.
Helps save endless time and effort:
If you try to look for user-generated content on Instagram related to your brand manually, you know you’ll be at it for hours to even find a few posts.
Then there will be additional efforts to organize and style them for display on your website. This is where an Instagram aggregator makes your job easier.
You just have to make an effort to enter a few hashtags, and the tool will automatically collect all the posts and prepare them to be displayed on your website.
Increases customer engagement:
Who doesn’t like to get featured on brand pages? When you leverage UGC and display it on your website, it makes your customers feel heard and appreciated and also motivates them to create more posts about your brand.
It also encourages more and more people to create posts about your brand with the hope of getting featured. All of this helps you increase your brand’s reach and customer engagement.
Builds trust and authenticity:
There is no doubt in the fact that an audience trusts what the existing customers have to say about a particular brand more than what the brand advertises about itself.
So, if your customers are actively posting good things about you on Instagram, you should be leveraging that content more than relying on your ads.
Because it is this UGC that will help build trust and authenticity for your brand.
When you leverage user-generated content on Instagram the right way, you increase your reach and audience engagement and build trust (as discussed above).
All of these factors, in turn, help amplify your sales. Because the audience knows you, has seen people praise you, and trusts you, it will not hesitate to make a purchase from you.
What are the common features of Instagram aggregators?
The following are the common features of Instagram aggregators:
- Layout: Provides you with multiple themes and layout templates that you can use to make your curated Instagram feed stylish.
- Custom design: This allows you to customise the theme and layout of the Instagram feed by changing the colors, fonts, and more.
- Real-time moderation: This empowers you to moderate the content on your Instagram wall in real time by filtering and blocking unwanted posts and keeping the wall clean and spam-free.
- Custom content: This allows you to post your own content on your Instagram wall.
- Multiple social networks: Collects content from more social media platforms apart from Instagram. (Examples – Twitter, TikTok, Facebook, etc.)
- Sponsored posts: This enables you to add announcements or sponsored posts to your Instagram by adding the sponsor’s logo or other elements to highlight the post.
Which are the best Instagram aggregators in 2022
Idukki helps you leverage the content your users are posting on Instagram. It pulls content using hashtags, mentions, and tags and assists in attaining legal rights from the users to repurpose their posts.
Its moderation feature helps you remove spammy posts from your feed. You can also tag your products on the posts to inspire sales.
Besides, it comes with a performance analytics feature that tracks your campaign performance, views, user sentiments, and more to help you optimize your campaigns and maximize ROI.
Juicer is a social media aggregator that can help you aggregate content from 15+ social media platforms, including Instagram.
It provides nine social feed styles that you can use to display curated posts on your website. You can also change the feed’s font, colors, display options, and more to customize its look and feel.
This aggregator supports social media analytics that you can use to keep track of how well your social media content is performing.
Besides, its moderation and filtration capabilities give you complete control over the type of content that appears on your feed.
Embed Social is a user-generated content platform that includes the features of a social media aggregator. You can use this tool to sync Instagram posts with your website.
This tool’s social widgets are mobile-responsive that can fit any device size and digital screen. You can even customize these widgets to make them match your brand style.
Walls.io helps you create a social wall for events, websites, and digital displays. It aggregates content from 13+ social media platforms, including Instagram.
It allows visitors to post directly on the feed using the direct post feature. It can also update the content of social walls in real time.
Moreover, it gives you complete content control with moderation and allows you to either manually or automatically filter the posts.
This tool features six customizable social wall layouts for you to choose from.
Flocker helps you add user-generated content to any website. Along with Instagram, it can pull UGC from social media platforms like Facebook, Twitter, YouTube, and more using hashtags, usernames, and pages.
The curated posts can then be embedded on any digital screen in various layouts such as walls, grids, carousels, and slideshows.
Apart from moderation and filtering features, this tool offers you a blacklist feature wherein you can create blacklists to block content by a specific username or keyword.
How to choose the best Instagram aggregator for your marketing strategy?
While looking for an Instagram aggregator for your marketing needs, pay attention to the following points:
Social media compatibility:
When you are looking to leverage Instagram content, you will naturally focus on an aggregator tool that collects Instagram content.
However, most aggregators are compatible with various social media platforms such as Facebook, Twitter, and TikTok.
Therefore, look for an aggregator with the most social media compatibility options so that you can leverage UGC spread on those platforms as well.
Analytics help you understand how well your curated Instagram feed is performing. Some tools give you publishing analytics to let you know the best time to post content so that it reaches a greater audience.
Engagement analytics and contents specific analytics are other types of analytics that this feature can provide you.
To know what is and what isn’t working for you and to improve your feed performance, opt for a tool with an inbuilt analytics feature.
Content moderation is important to keep your curated feed free from any unwanted posts.
Moderation features allow you to either manually remove certain posts or automate the process by adding hashtags, mentions, or keywords that the tool should avoid while collecting posts from Instagram.
If you want to avoid certain posts from appearing on your Instagram feed, then look for an aggregator with content moderation features.
Since the privacy and security of social media users are a big concern, it is important that you first gain legal rights to repurpose the posts created by general users.
An Instagram aggregator with the rights management feature will help you easily attain the rights of the users to use their posts for your brand’s marketing requirements.
Pricing plans vary for each Instagram aggregator out there, and each plan comes with a different set of features.
Before finalizing an aggregator for your needs, thoroughly check all the plans and the features included in them.
Make sure that the features you need are offered in the plan you are going for. Moreover, if you are not sure if the tool is right for you, you can always start with a free plan or free trial to give the Instagram aggregator a test run.
Investing in an Instagram aggregator is a wise choice if you want to leverage user-generated Instagram content without much trouble. However, before taking out your wallet, thoroughly check the features and pricing plans of all the tools and choose the one which serves you the best.