From post to checkout, attributed.
Reconcile add-to-cart and order events back to the exact UGC widget, variant and creator that earned them. Flat SaaS, no commission, you own the data.
Content revenue
Sample- Attributed revenue
- $109.9K
- Add-to-carts
- 1,686
- Blended ROAS
- 3.4x
- Widgets live
- 6
| Content piece | Revenue | Carts | ROAS |
|---|---|---|---|
Airlift High-Waist Shorts Instagram | $41.2K | 612 | 4.8x |
White Sweater Green Stripes TikTok | $28.6K | 430 | 3.9x |
Women Oval Sunglasses Reviews | $19.1K | 318 | 3.4x |
WROGN Silver-Toned Watch YouTube | $12.7K | 184 | 2.7x |
Jute Tote Bag UGC gallery | $8.3K | 142 | 2.1x |
Sample data. Your dashboard runs on your live orders, reconciled from GA4, Meta CAPI and your store’s order webhooks.
The connected loop
Every step from post to checkout, on one trail.
Affiliate tools stop at the click. Analytics suites never see the post. Idukki holds the whole chain, because it owns the content, the widget and the cart event.
- 01
Customer post
A reel, review or photo lands in your content library, rights-cleared.
- 02
AI product tag
Two-pass Claude vision maps the post to your SKUs and drops a hotspot.
- 03
Shoppable widget
It renders on the PDP or gallery in a 37 KB widget, every tile tagged.
- 04
Add to cart
A shopper taps the tag and adds the product without leaving the page.
- 05
Order, reconciled
The order webhook stitches the sale back to that exact post and variant.
Three approvers, one business case
The number each side of the table needs.
conversion lift from shoppable customer content · theater
- Prove which content drives revenue, not just reach.
- Defend the UGC budget with a number, in every board deck.
- Forward attributed events to Meta CAPI for better-targeted spend.
attributed gross sales, GA4 · Leroy Merlin
- See cost per attributed sale, not a vanity engagement rate.
- Flat SaaS, no commission and no percentage of GMV.
- Own the data: it stays in your store and your Idukki account.
the significance bar every variant clears before it ships
- Ship winners, not guesses: revenue per variant, not clicks.
- A/B test layouts with a Welch z-test and auto-declared winners.
- Cut a losing widget in week one, before it costs a quarter.
Attributed gross sales, GA4. Leroy Merlin.
Conversion lift from shoppable customer content vs. studio-only. Theater.
Add-to-cart lift from UGC widgets. Theater.
Impressions generated in 4 months. Theater.
Where the others stop
What a link tracker and a dashboard can’t do.
The rows that decide an enterprise deal: whose data it is, what it actually measures, and what it costs.
| Capability | Idukki | Affiliate-link tools | Analytics suites | Spreadsheets |
|---|---|---|---|---|
| Attribution down to the content piece | Yes | Partial | Partial | No |
| Rights-cleared UGC included | Yes | No | No | No |
| Shoppable on-site, not just a link | Yes | No | No | No |
| Order reconciled, not modelled | Yes | Partial | Partial | No |
| You own the data | Yes | No | Yes | Yes |
| Cost structure | Flat SaaS | % of GMV | Flat SaaS | Free + 12 hrs/wk |
Objections, handled
The questions a finance team asks first.
How is a sale attributed back to a post?
When a shopper adds to cart from a tagged widget, Idukki tags the event with the post, widget, variant and creator. Your store order webhook then reconciles the completed order against those events, so the revenue is matched, not modelled.
Is this last-click, or does it model assists?
Both are available. The default is a reconciled view tied to the order webhook (the number a CFO can defend). Assisted and view-through views are there for the marketing team, clearly labelled so the two are never confused.
Do you take a percentage of sales?
No. Idukki is flat SaaS. There is no commission and no percentage of GMV, which is usually the line that decides the deal once a brand crosses a few crore in monthly GMV.
Where does the data live, and can I export it?
In your store and your Idukki account. Events forward to GA4 and Meta CAPI as first-class events, and you can export the raw attribution table any time. No hostage clauses.
What do I need to connect?
Your store (Shopify, BigCommerce, WooCommerce, Magento or a custom REST source) and, optionally, GA4 and Meta. The order webhook is the one piece that turns clicks into reconciled revenue.
How long until I see attributed revenue?
A widget goes live in about four minutes. Attribution starts flowing as soon as orders come through the connected store, typically within the first day.
Stop guessing which content sells
Put a revenue number on every post.
Connect your store and Idukki reconciles add-to-cart and order events back to the exact UGC widget, variant and creator that earned them. Flat SaaS, no commission, you own the data.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
