Idukki
AI Tagging

Every frame, already tagged.

A two-pass Claude vision pipeline auto-detects products in every UGC photo and video frame, maps them to your SKUs, and places hotspots at the right second. Above 80% confidence auto-accepts; below queues for a 30-second human review.

  • Two-pass vision: detect → recognise
  • Above 80% auto-accepts; below queues for review
  • Cross-channel SKU map (IG handle ↔ Shopify SKU)
  • Hotspot timing for video, right product, right second
linen blazer · 94slim belt · 72
FRAME · 0:08UGC reel · @priya
  • 94
  • 88
  • 72
  • 64

Auto-accept · ≥ 80%

Linen blazer · Sand · 0:08–0:14

Every UGC frame, already tagged.

Two-pass Claude vision. Above 80% confidence auto-accepts; below queues for a 30-second review.

  • 80%auto-accept rate
  • $0.001per asset
  • +27%hotspot CTR
Flow

Four steps. Ingest to hotspot.

The tagger runs on every asset in your DAM continuously. Re-tag when you change SKUs; the hotspot timeline updates in place, no re-import, no re-publish.

  1. Step 1

    Ingest the asset

    From Instagram, TikTok, YouTube, a hashtag campaign, the DAM, or a creator upload. Same pipeline for image and video.

  2. Step 2

    Pass 1 · Detect

    Fast vision model finds candidate products + bounding boxes inside the frame.

  3. Step 3

    Pass 2 · Recognise

    High-precision pass verifies candidates against your SKU set. Confidence score per match.

    Cross-channel SKU map
  4. Step 4

    Accept or queue

    Above 80% auto-accepts and places a hotspot. Below queues for human review in the DAM.

Honest about the model

Three things to know before you turn the threshold down.

Two-pass, not one-pass

Detect-then-recognise is slower than a single pass but catches multiple products per frame and aligns confidence scores with your SKU set.

Confidence threshold is yours

Default 80% auto-accept. Bump it to 90% for high-AOV stores. Lower it for catalogue exploration. Live setting, no re-run needed.

Hotspot timing on video

For video, the tagger computes the timestamp range where each product appears so the hotspot fires at the right second.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

  • No credit card
  • Cancel anytime
  • SOC 2 + GDPR

Where Idukki ships

Same data model. Every surface a shopper meets.

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