API platform

The UGC backbone of the open web.

Idukki started as a UGC SaaS. We’re becoming infrastructure: an open-source widget runtime, a rights-clearance API, brand-safety scoring, edge delivery and a marketplace for licensed content. Other companies depend on us. That’s the backbone position.

Talk to the platform team Read the docs

37 KB
Widget runtime · CLS 0.001 · INP < 200ms
99.95%
API + widget SLA · multi-region · SOC 2
< 50ms
Brand-safety inference per call
12M+
Rights-cleared UGC under management

Six pillars. One infrastructure stack.

Each pillar runs as a standalone product line. Buy one, buy three, buy all six: same SLA, same auth, same billing.

01 · Open runtime
A 37 KB widget core, soon open source.
Embed UGC anywhere with one line. We are open-sourcing the widget runtime under a permissive licence so every dev who picks it up becomes a distribution channel. Charge for the SaaS, give away the library.
- ESM module · zero dependencies
- CLS 0.001 · INP under 200ms
- Works on Shopify, Woo, BigCommerce, Wix, Webflow, Framer, any HTML site
02 · Rights-as-a-Service
A standalone Rights API for the rest of the internet.
Most teams pirate-rip UGC. We sell rights-clearance + audit-log as a standalone API for ad networks, DSPs, agencies and every brand that uses UGC anywhere. Per-clearance pricing.
- DM-based rights request flow with 38% conversion
- GDPR + CCPA + DSA-aligned audit log
- Tamper-evident: every approve / reject + reason logged
03 · Brand-Safety API
A scoring layer every ad call passes through.
Trained on Idukki’s moderation history of 12M+ pieces of UGC, the brand-safety API returns a 0-100 score in < 50ms. Use it as a default filter on every piece of media you serve, anywhere.
- Toxicity, hate, NSFW, IP-infringement, brand-conflict detection
- Custom brand-safety profiles per buyer
- SOC 2 Type II audited; multi-region inference
04 · Marketplace
Where licensed UGC trades.
Brand → creator marketplace. Browse rights-cleared, AI-tagged UGC by style, vertical, creator and conversion lift. License a clip in one click. Embed in minutes.
- Filter by category, format, AOV bracket, creator tier
- Per-impression or perpetual licensing
- 30 / 70 rev share with creators
05 · Edge delivery
Idukki runtime, on every CDN.
Ship the widget runtime to Cloudflare Workers, Fastly Compute@Edge, Vercel Edge, your widget loads from the edge of whatever CDN the host site uses. Sub-50ms TTFB globally.
- Partner CDN integrations: Cloudflare, Fastly, Vercel, Akamai
- Signed-URL image delivery with per-origin caching
- Edge-rendered HTML payloads for headless / Composable storefronts
06 · Content provenance
C2PA content credentials, baked in.
Every piece of UGC you serve carries a tamper-evident manifest: creator, timestamp, edits, rights. The trust layer journalists, brands and platforms will pay for.
- C2PA / Content Authenticity Initiative aligned
- Verifiable across re-encodes + edits
- Default-on for every published asset on Enterprise

In motion

Tracks we’re actively building or piloting. Want early access? Talk to us, we’re onboarding design-partners now.

Live commerce
Shoppable UGC overlays for Amazon Live, YouTube Live, TikTok Live, Twitch. Live-decide which clip surfaces, in-band.
Creator graph
Map every creator’s network across platforms, weight by purchasing-influence, expose as an audience product to ad managers.
Compliance hub
Single dashboard that answers GDPR, CCPA, DSA + child-safety procurement questionnaires in 30 seconds.
Programmatic UGC
Plug into Meta / TikTok / Google ad APIs as a content provider. Brands buy UGC ads served from your library.

Design-partner programme

Build with us before everyone else.

Selected ad networks, agencies, ecommerce platforms and creator tools get early access to the Rights API, Brand-Safety API and Marketplace, locked-in pricing for 24 months.

Slack channel with the platform team
Roadmap input + named features
24-month price lock + free integration support

npm SDK · v1.0.0

npm install the widget loader.

@idukki/widget-sdk is a thin loader-only package, about 30 published lines that injects the CDN runtime + mounts a data-idukki container. Same call signature in every framework.

npm i @idukki/widget-sdk
IddukkiWidget.load(GUID, { bguid, container })
ESM import + CJS require exports

@idukki/widget-sdk

npm · ESM + CJS · framework-agnostic

v1.0.0

1Install

bash

npm i @idukki/widget-sdk

2Mount

Minimal, pass your gallery GUID:

import { IddukkiWidget } from '@idukki/widget-sdk';

IddukkiWidget.load('YOUR_GALLERY_GUID');

With business GUID + a specific container:

IddukkiWidget.load('YOUR_GALLERY_GUID', {
  bguid: 'YOUR_BUSINESS_GUID',
  container: document.getElementById('my-widget-slot'),
});

3Drop in any framework

import { useEffect } from 'react';
import { IddukkiWidget } from '@idukki/widget-sdk';

export default function GallerySection() {
  useEffect(() => {
    IddukkiWidget.load('YOUR_GALLERY_GUID');
  }, []);

  return <div id="my-widget-slot" />;
}

Your gallery GUID lives in the Idukki dashboard → Widget Settings → Embed Code.View on npm →

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Enterprise