Conversational PDP

The buy decision is a conversation. Have it on your page.

Idukki turns your product page into a chat. Curated Q&A answers the common questions instantly and free, in your own words. Everything else falls through to an AI concierge grounded in your catalogue, reviews and UGC, never the open web. One surface, one brand voice, every question answered.

See it on a PDP Why we built it

Try it

Tap a question. Watch the page answer.

The shopper asks on the product page; the assistant answers from the store’s own catalogue and reviews, pins the product to add to cart, suggests what pairs with it, and hands off to a person on request.

Illustrative demo

Shopping assistant

Answers from your catalogue & reviews

WROGN Men Silver-Toned Watch

$24.76

Hi there 👋 I can help you decide on the WROGN Silver-Toned Watch. Ask me about fit, materials, care or anything else. What would you like to know?

WROGN Men Silver-Toned Watch

$24.76

★ 4.7 · 213 verified reviews

Question about this product? Ask away!

Tap a question — the assistant on the left answers from this store’s own data.

How it works

Curated first. AI for the long tail. Always your evidence.

Curated answers first
Your approved Q&A pairs answer common questions instantly, in your words. Zero AI cost, zero risk of a wrong answer. Merchant-controlled.
AI concierge for the rest
Anything your curated set does not cover falls through to an assistant grounded in your catalogue, reviews and UGC, in your brand voice, inside your guardrails.
Answer → add to cart
The pinned product sits in the chat. Recommended products surface inline. The question and the purchase happen in the same place.
See what shoppers ask
Every question, chip click and conversion is tracked. The questions your shoppers actually ask are the highest-signal CRO research you will ever get.

Why it matters

Every unanswered question is a bounce.

Shoppers research on the page
The PDP is where hesitation lives: sizing, materials, compatibility, "will this work for me". Unanswered, that question becomes a bounce. Answered, it becomes a sale.
Answers from your evidence, not the open web
The concierge is hard-scoped to your catalogue, your verified reviews and your UGC. It will not invent specs or recommend a competitor.
Deflects support tickets
The same five pre-sale questions, answered once and reused forever. Fewer "is this in stock / does it fit" emails, more self-served confidence.
Feeds your AI-search strategy
Structured Q&A bound to SKUs is exactly the content AI assistants quote. The same answers that help on-site shoppers help you get cited off-site.

Built safe by default

An AI you can put on a product page without losing sleep.

Curated answers can’t be wrong
Your approved pairs are returned verbatim. The AI only runs on genuine gaps.
Scoped to your data
Catalogue, verified reviews and UGC only. No open-web answers, no competitor mentions.
Cost-capped
A daily spend cap per store; when reached it gracefully degrades to curated-only.

Keeps the conversation in

The Conversational PDP answers on your store, from your evidence.

Pairs with AI Genie

When a shopper wants an outside opinion, AI Genie sends them to ChatGPT, Claude or Perplexity with the question pre-filled. Two halves of one thesis: the buy decision is a conversation.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

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