Free playbooks for teams who measure outcomes.
31 guides, ebooks, benchmarks and templates from the Idukki product team: practical, sourced, free. Drop your email on any guide page to get the full PDF.
Benchmark
State of UGC 2026
64 pages
idukki
Playbook
Shoppable video, decoded
- 1Audit your current UGC stack
- 2Pick the 3 highest-yield layouts
- 3Wire Klaviyo + Meta + GA4
- 4Ship A/B test in 14 days
38 pages
idukki
Teardown
Bazaarvoice → Idukki
Before
$8k/mo
After
$1.6k
28 pages
idukki
Templates
Hashtag campaign kit
24 pages
idukki
Calculator
UGC ROI projection
Live tool
idukki
Free resources, no gate
Three bonuses worth £1,300. Yours, no email required.
We keep these pages public on purpose. If they help you ship better UGC without ever talking to us, that is a win we are happy to underwrite.
No lead-capture, no Calendly, no upsell modal. Click, read, ship.
Breaking News
The State of UGC + Shoppable Video in 2026
Annual benchmarks across DTC, beauty, fashion, travel and B2B. Conversion lifts, video watch-through, hashtag-campaign ROI, source-of-truth attribution, all converted from de-identified customer data.
Download the reportidukki
The State of
UGC + Shoppable Video in 2026
January 2026
Browse by type
Everything we’ve ever published.
- Explore
Case studies
Idukki teardowns: brand-by-brand uplift numbers, layout choices, source mix.
- Explore
Blog
Weekly post-mortems, benchmark drops, migration playbooks and product changelogs.
- Explore
UGC: the complete guide
Everything we know about running user-generated content as a measurable revenue channel.
- Explore
What is Instagram marketing?
A first-principles primer on building a paid + organic + UGC Instagram engine.
- Explore
Embed an Instagram feed
The fastest, most CLS-friendly way to drop your Instagram feed onto any page.
- Explore
UGC examples
101 real UGC implementations: what worked, what failed, screenshots + takeaways.
- Explore
UGC statistics
Annual benchmarks across DTC, beauty, fashion, travel, converted from raw customer data.
- Explore
Shoppable video examples
Carousels, stories, before/after, lookbooks, the 12 layouts customers ship most.
- Explore
Free tools
11 calculators, audits and detectors: A/B significance, theme detector, ROI projection, more.
- Consent logged
- In-date rights
- GDPR + CCPA
- Audit trail
SEO Lead · Head of Ecommerce · CMO
Winning Star Ratings in Google: The Review Schema & Rich Results Handbook
Stars on a SERP listing are free CTR, and most brands lose them to a markup mistake they never see. This handbook is the working reference for Review, AggregateRating and Product JSON-LD: the fields that matter, the eligibility rules Google actually enforces, and the common errors that quietly strip the stars off your listings.
- 18 pages
- 14 min read
- Playbook
Bazaarvoice
$8k/mo
- per-impression
- vendor JSON-LD
Idukki
$1.6k
- stars preserved
- 1-day switch
For Head of Ecommerce · CTO
Replatforming Off Bazaarvoice/Yotpo: A Migration Playbook
Leaving an incumbent reviews suite is mostly a fear problem: teams worry they will lose their stars, their history and their SEO equity on the way out. This playbook is the cutover plan that protects all three, with a data-portability checklist, an SEO-preservation method that keeps your review rich results lit, and a cost model that shows what the switch is actually worth.
21p · 16 minRead - Worksheet+10–40%
- Cited in AI search
- Star eligibility
- Tracked vs holdout
For CTO · Head of Ecommerce
AI Tagging Cost Guide. Library Sizes 1k → 1M
What it costs to two-pass-tag your UGC library with Claude vision.
16p · 8 minRead - Playbook
Bazaarvoice
$8k/mo
- per-impression
- vendor JSON-LD
Idukki
$1.6k
- stars preserved
- 1-day switch
For CMO · CTO
Migrating off Bazaarvoice, the 30-day plan
Switch in a day, save 70-90%, keep every star + photo + JSON-LD intact.
36p · 15 minRead
Video guides
Watch the playbooks in 5 minutes each.
Eight short, screen-recorded walkthroughs for the topics teams ask about most.
- AM🔌Idukki · Get started4m 12s
Connect your stack
Five minutes from Shopify install to live PDP widget.
Step-through: app install → SKU sync → first widget. No dev required.
Watch
- TC📏Idukki · PDP conversion3m 38s
Confidence through clarity
Attribute sliders that reduce returns by 18%.
Fit, size, runs-small, durability, captured per review, rendered as a slider on the PDP.
Watch
- YT😍Idukki · Customer surveys5m 04s
Understand buyer behaviour
Emoji-first surveys that customers actually finish.
A 92% completion-rate template + the dashboard your CX team needs.
Watch
- MA⭐Idukki · Brand trust6m 21s
Build buyer trust with UGC
Galleries, shoppable video and reviews on one PDP block.
How three brands stitched UGC + reviews into a single shoppable PDP surface.
Watch
- JK📷Idukki · Activations4m 47s
Capture in 5 minutes
Booth + QR + competition, running before doors open.
A retail-launch playbook: print the QR, scan, capture, on-screen in 60 seconds.
Watch
- SK🧱Idukki · No-code3m 02s
Ship faster than your sprint
Drag-drop widget builder, no engineering ticket.
How a marketing team shipped 14 widget variants in a single afternoon.
Watch
- TS★Idukki · Google PLAs5m 53s
Stars on Google Shopping
+27% PLA CTR after Google Seller Ratings qualified.
The 30-review threshold, the JSON-LD schema, and the cadence that keeps stars lit.
Watch
- HW↔︎Idukki · Migration7m 18s
Switch without losing stars
Migrate off Bazaarvoice in 30 days. Rich results intact.
The schema-preserving import + reconciliation script teams use to switch in one day.
Watch
Loved this?
Get the next post first, plus the playbooks behind it.
Monthly UGC + shoppable-video benchmarks, A/B post-mortems and migration teardowns. No spam, no upsell, unsubscribe in one click.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
