Free playbooks for teams who measure outcomes.
31 guides, ebooks, benchmarks and templates from the Idukki product team: practical, sourced, free. Drop your email on any guide page to get the full PDF.
Benchmark
State of UGC 2026
64 pages
idukki
Playbook
Shoppable video, decoded
- 1Audit your current UGC stack
- 2Pick the 3 highest-yield layouts
- 3Wire Klaviyo + Meta + GA4
- 4Ship A/B test in 14 days
38 pages
idukki
Teardown
Bazaarvoice → Idukki
Before
$8k/mo
After
$1.6k
28 pages
idukki
Templates
Hashtag campaign kit
24 pages
idukki
Calculator
UGC ROI projection
Live tool
idukki
Free resources, no gate
Three bonuses worth £1,300. Yours, no email required.
We keep these pages public on purpose. If they help you ship better UGC without ever talking to us, that is a win we are happy to underwrite.
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Breaking News
The State of UGC + Shoppable Video in 2026
Annual benchmarks across DTC, beauty, fashion, travel and B2B. Conversion lifts, video watch-through, hashtag-campaign ROI, source-of-truth attribution, all converted from de-identified customer data.
Download the reportidukki
The State of
UGC + Shoppable Video in 2026
January 2026
Browse by type
Everything we’ve ever published.
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Case studies
Idukki teardowns: brand-by-brand uplift numbers, layout choices, source mix.
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Blog
Weekly post-mortems, benchmark drops, migration playbooks and product changelogs.
- Explore
UGC: the complete guide
Everything we know about running user-generated content as a measurable revenue channel.
- Explore
What is Instagram marketing?
A first-principles primer on building a paid + organic + UGC Instagram engine.
- Explore
Embed an Instagram feed
The fastest, most CLS-friendly way to drop your Instagram feed onto any page.
- Explore
UGC examples
101 real UGC implementations: what worked, what failed, screenshots + takeaways.
- Explore
UGC statistics
Annual benchmarks across DTC, beauty, fashion, travel, converted from raw customer data.
- Explore
Shoppable video examples
Carousels, stories, before/after, lookbooks, the 12 layouts customers ship most.
- Explore
Free tools
11 calculators, audits and detectors: A/B significance, theme detector, ROI projection, more.
- Consent logged
- In-date rights
- GDPR + CCPA
- Audit trail
Legal + procurement · CMO · Agency
The UGC Rights & Compliance Handbook: Permissions, Licensing & FTC/ASA at Scale
A single uncleared post on a paid placement can turn a marketing win into a legal incident. This handbook is the operating model for rights and compliance at scale: the request-to-expiry workflow, the audit trail legal will accept, the licensing windows that govern reuse, and the disclosure limits that apply when the category is regulated.
- 20 pages
- 15 min read
- Playbook
Bazaarvoice
$8k/mo
- per-impression
- vendor JSON-LD
Idukki
$1.6k
- stars preserved
- 1-day switch
For Head of Ecommerce · CTO
Replatforming Off Bazaarvoice/Yotpo: A Migration Playbook
Leaving an incumbent reviews suite is mostly a fear problem: teams worry they will lose their stars, their history and their SEO equity on the way out. This playbook is the cutover plan that protects all three, with a data-portability checklist, an SEO-preservation method that keeps your review rich results lit, and a cost model that shows what the switch is actually worth.
21p · 16 minRead - Playbook
Bazaarvoice
$8k/mo
- per-impression
- vendor JSON-LD
Idukki
$1.6k
- stars preserved
- 1-day switch
For CMO · CTO
Migrating off Bazaarvoice, the 30-day plan
Switch in a day, save 70-90%, keep every star + photo + JSON-LD intact.
36p · 15 minRead - EbookLoved this 🙌 May we share on our site? Reply YES to grant rights.YES ✓
38% conversion · GDPR + CCPA audit log
For Legal + procurement · CMO
UGC Rights Management, the GDPR + CCPA workflow
A practical, audit-ready flow that legal + brand teams sign off on.
28p · 12 minRead
Video guides
Watch the playbooks in 5 minutes each.
Eight short, screen-recorded walkthroughs for the topics teams ask about most.
- AM🔌Idukki · Get started4m 12s
Connect your stack
Five minutes from Shopify install to live PDP widget.
Step-through: app install → SKU sync → first widget. No dev required.
Watch
- TC📏Idukki · PDP conversion3m 38s
Confidence through clarity
Attribute sliders that reduce returns by 18%.
Fit, size, runs-small, durability, captured per review, rendered as a slider on the PDP.
Watch
- YT😍Idukki · Customer surveys5m 04s
Understand buyer behaviour
Emoji-first surveys that customers actually finish.
A 92% completion-rate template + the dashboard your CX team needs.
Watch
- MA⭐Idukki · Brand trust6m 21s
Build buyer trust with UGC
Galleries, shoppable video and reviews on one PDP block.
How three brands stitched UGC + reviews into a single shoppable PDP surface.
Watch
- JK📷Idukki · Activations4m 47s
Capture in 5 minutes
Booth + QR + competition, running before doors open.
A retail-launch playbook: print the QR, scan, capture, on-screen in 60 seconds.
Watch
- SK🧱Idukki · No-code3m 02s
Ship faster than your sprint
Drag-drop widget builder, no engineering ticket.
How a marketing team shipped 14 widget variants in a single afternoon.
Watch
- TS★Idukki · Google PLAs5m 53s
Stars on Google Shopping
+27% PLA CTR after Google Seller Ratings qualified.
The 30-review threshold, the JSON-LD schema, and the cadence that keeps stars lit.
Watch
- HW↔︎Idukki · Migration7m 18s
Switch without losing stars
Migrate off Bazaarvoice in 30 days. Rich results intact.
The schema-preserving import + reconciliation script teams use to switch in one day.
Watch
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