Free playbooks for teams who measure outcomes.
31 guides, ebooks, benchmarks and templates from the Idukki product team: practical, sourced, free. Drop your email on any guide page to get the full PDF.
Benchmark
State of UGC 2026
64 pages
idukki
Playbook
Shoppable video, decoded
- 1Audit your current UGC stack
- 2Pick the 3 highest-yield layouts
- 3Wire Klaviyo + Meta + GA4
- 4Ship A/B test in 14 days
38 pages
idukki
Teardown
Bazaarvoice → Idukki
Before
$8k/mo
After
$1.6k
28 pages
idukki
Templates
Hashtag campaign kit
24 pages
idukki
Calculator
UGC ROI projection
Live tool
idukki
Free resources, no gate
Three bonuses worth £1,300. Yours, no email required.
We keep these pages public on purpose. If they help you ship better UGC without ever talking to us, that is a win we are happy to underwrite.
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Breaking News
The State of UGC + Shoppable Video in 2026
Annual benchmarks across DTC, beauty, fashion, travel and B2B. Conversion lifts, video watch-through, hashtag-campaign ROI, source-of-truth attribution, all converted from de-identified customer data.
Download the reportidukki
The State of
UGC + Shoppable Video in 2026
January 2026
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Everything we’ve ever published.
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Case studies
Idukki teardowns: brand-by-brand uplift numbers, layout choices, source mix.
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Blog
Weekly post-mortems, benchmark drops, migration playbooks and product changelogs.
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UGC: the complete guide
Everything we know about running user-generated content as a measurable revenue channel.
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What is Instagram marketing?
A first-principles primer on building a paid + organic + UGC Instagram engine.
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Embed an Instagram feed
The fastest, most CLS-friendly way to drop your Instagram feed onto any page.
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UGC examples
101 real UGC implementations: what worked, what failed, screenshots + takeaways.
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UGC statistics
Annual benchmarks across DTC, beauty, fashion, travel, converted from raw customer data.
- Explore
Shoppable video examples
Carousels, stories, before/after, lookbooks, the 12 layouts customers ship most.
- Explore
Free tools
11 calculators, audits and detectors: A/B significance, theme detector, ROI projection, more.
- Cited in AI search
- Star eligibility
- Tracked vs holdout
SEO Lead · Head of Ecommerce · CMO
AI Search Visibility for Commerce: Getting Your PDPs Cited by ChatGPT, Perplexity & Gemini
Shoppers are asking assistants what to buy, and the assistant answers from sources it can read and trust. This playbook covers how to make a PDP citable: structured data the model can parse, named and quoted reviews it can lift, an llms.txt that points it at your best evidence, and content built to be quoted rather than ranked.
- 19 pages
- 15 min read
- Playbook
- Consent logged
- In-date rights
- GDPR + CCPA
- Audit trail
For SEO Lead · Head of Ecommerce
Winning Star Ratings in Google: The Review Schema & Rich Results Handbook
Stars on a SERP listing are free CTR, and most brands lose them to a markup mistake they never see. This handbook is the working reference for Review, AggregateRating and Product JSON-LD: the fields that matter, the eligibility rules Google actually enforces, and the common errors that quietly strip the stars off your listings.
18p · 14 minRead - Playbook
$89
4.8 · 230$42
4.6 · 230$118
4.9 · 230For SEO Lead · CMO
Google Shopping Stars. The PLA Playbook
Stars on PLAs lift CTR an average 27%. Here's how to qualify, certify and keep them lit.
30p · 13 minRead
Video guides
Watch the playbooks in 5 minutes each.
Eight short, screen-recorded walkthroughs for the topics teams ask about most.
- AM🔌Idukki · Get started4m 12s
Connect your stack
Five minutes from Shopify install to live PDP widget.
Step-through: app install → SKU sync → first widget. No dev required.
Watch
- TC📏Idukki · PDP conversion3m 38s
Confidence through clarity
Attribute sliders that reduce returns by 18%.
Fit, size, runs-small, durability, captured per review, rendered as a slider on the PDP.
Watch
- YT😍Idukki · Customer surveys5m 04s
Understand buyer behaviour
Emoji-first surveys that customers actually finish.
A 92% completion-rate template + the dashboard your CX team needs.
Watch
- MA⭐Idukki · Brand trust6m 21s
Build buyer trust with UGC
Galleries, shoppable video and reviews on one PDP block.
How three brands stitched UGC + reviews into a single shoppable PDP surface.
Watch
- JK📷Idukki · Activations4m 47s
Capture in 5 minutes
Booth + QR + competition, running before doors open.
A retail-launch playbook: print the QR, scan, capture, on-screen in 60 seconds.
Watch
- SK🧱Idukki · No-code3m 02s
Ship faster than your sprint
Drag-drop widget builder, no engineering ticket.
How a marketing team shipped 14 widget variants in a single afternoon.
Watch
- TS★Idukki · Google PLAs5m 53s
Stars on Google Shopping
+27% PLA CTR after Google Seller Ratings qualified.
The 30-review threshold, the JSON-LD schema, and the cadence that keeps stars lit.
Watch
- HW↔︎Idukki · Migration7m 18s
Switch without losing stars
Migrate off Bazaarvoice in 30 days. Rich results intact.
The schema-preserving import + reconciliation script teams use to switch in one day.
Watch
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