Practitioner playbooks for teams who ship.
3 playbooks from the Idukki product team: grounded in real customer data, written for the person who owns the outcome. Drop your email to get the full read link.
By the numbers
- +22%
- avg PDP conversion uplift Idukki 2026 dataset
- 6.8×
- more engagement, shoppable vs static Idukki 2026 dataset
- 84%
- of shoppers trust UGC over brand copy Stackla/Nosto 2024
- 9 hrs
- saved per week on rights workflows Idukki platform data
- UGC strategy
- 3.4×
- more UGC volume with a structured collection programme
- 6
- social channels covered: IG, TikTok, YT, X, LinkedIn, Threads
- 48 hrs
- typical time from post to rights-cleared gallery
The Social UGC Collection Guide
Instagram, TikTok, YouTube, LinkedIn — the platform-by-platform collection runbook.
Getting UGC at scale from six social channels simultaneously is a pipeline problem, not a creative one. This guide covers the API limits, hashtag mechanics, brand mention monitoring, direct-outreach sequences and the automation layer that ties them together.
- 16 pages
- 18 min read
Preview the playbookFree access
- UGC strategy
- +22%
- average PDP conversion uplift with UGC gallery
- 6.8×
- more engagement on shoppable video vs static image
- 84%
- of shoppers say UGC influences purchase decisions
UGC Impact Report 2026
Conversion, engagement and attribution benchmarks across 1,200+ ecommerce brands.
What does UGC actually move? We pulled de-identified data from 1,200+ active Idukki installations — conversion rates, video watch-through, add-to-cart events, source mix — and ran it against vertical, GMV tier and UGC maturity level. The headline: UGC impact is real but unevenly distributed.
- 24 pages
- 28 min read
Preview the playbookFree access
- Rights & compliance
- 73%
- of brands have used UGC without explicit rights
- 9 hrs
- saved per week with automated rights requests
- £0
- legal exposure when rights template is followed
The UGC Rights Management Playbook
From ad-hoc permission DMs to a scalable, compliant rights programme in 30 days.
Most brands are one viral post away from a legal problem they didn't budget for. This playbook covers the full rights stack: request copy, platform-specific rules, automated workflows, and the four corner cases that cause 80% of disputes.
- 18 pages
- 22 min read
Preview the playbookFree access
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
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- SOC 2 + GDPR
