Answer Engine Optimisation: the 2026 playbook for ecommerce
The flagship AEO essay. Eight chapters, 6,000 words, downloadable as a printed booklet. The new SEO playbook for brands who want to be cited inside AI engines, not just ranked in classical search.
Related reading
The 42-signal AEO scorecard: rate any PDP for citation-readiness in 10 minutes
A 42-question rubric grouped into 7 categories. Each signal scored 0/1/2 with what to fix. Pin it next to your category leads’ desks. Includes a downloadable CSV scorecard you can import into Sheets or Notion.
Agentic AI in Shopping — A Merchant Primer
A short, honest primer for ecommerce operators trying to separate signal from noise on agentic AI. What it is, what to actually do this quarter, and what to ignore until 2027.
The Citation Gap: We Tracked 1,200 Brands Inside ChatGPT for 90 Days
A field study of citation distribution across 1,200 DTC brands inside ChatGPT, Claude and Perplexity. The findings are starker than expected, and they predict the next 18 months of AEO competition.
