Idukki
Spreadsheet · free download

The AEO Scorecard, 42 signals, 7 categories

A CSV scorecard for rating any PDP’s citation-readiness. Drop straight into Google Sheets or Notion.

Forty-two yes-no-partial signals across seven categories: identity, use-cases, structured data, reviews, Q&A, content & authorship, technical hygiene. Each scored 0, 1 or 2.

Max score 84. Threshold bands: 68–84 citation-ready; 52–67 quotable but inconsistent; 36–51 visible to crawlers but rarely cited; 0–35 invisible to most agents.

Ten minutes per PDP after the first one. Use it to find the worst-scoring category across your top SKUs, then fix that category first.

What’s inside

  • 42 named signals organised in 7 categories
  • Per-signal scoring (0/1/2) with a notes column
  • Score bands + recommended action per band
  • Designed to import cleanly into Google Sheets / Notion / Airtable
  • Companion piece: the 42-signal AEO scorecard essay

Spreadsheet· 6 KB

Read the companion article

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

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The AEO Scorecard, 42 signals, 7 categories — Idukki