Can the tour PDP show ONLY content from the specific tour?

Yes. Submission metadata captures the SKU / tour code, so the PDP can scope its UGC to that exact tour and date range. Useful when "Tour of Tuscany A" runs a different itinerary from "Tour of Tuscany B".

How do you handle seasonal content?

Every piece of UGC carries a season + month tag. Destination pages auto-rotate, so a Bali landing page surfaces rainy-season UGC in November and dry-season UGC in May. Travellers see what they’ll actually experience.

Do you support multi-language reviews?

Yes, across 28 locales. Particularly useful for OTAs serving Japanese + Korean + Mandarin-reading buyers on the same destination page.

How do TripAdvisor + Trustpilot reviews integrate?

Direct API sync. Reviews flow into the same widget runtime your social UGC uses, with verified-traveller badges intact and the source platform clearly labelled.

Why is UGC so strong for travel and experiences?

Experiences are bought on anticipation, and a real traveller’s footage builds that anticipation while answering "will it live up to the photos". Travel also has very high peer trust and an enormous content supply.

Where should travel UGC appear?

On the experience and destination pages where the booking decision is made. Pair trip reels with practical itinerary and packing content so a prospect can picture the whole trip.

Travel + experiences

The traveller’s reel sells the trip. Your brochure rarely does.

Travel buyers are visual-first. They’re booking a feeling they want to recreate, the sunset, the dive, the meal. Idukki turns the destination reels, the itinerary recaps and the packing lists your past customers already make into the discovery and booking surface.

Start 14-day trial Get a category benchmark

+41% booking conversion on tour PDPs that surface a recent-traveller reel above the CTA, plus a packing-list block sourced from the same cohort. Composite, three OTA + tour-operator customers, n=3.

Trusted across categories

Live

9:41

idukki · live preview

@maya_in_london

"Best fit I’ve owned": wearing the Linen overshirt + High-rise jeans

4.2k 187

Live preview

Travel + experiences, shoppable wall

Hover any tile to see the product drawer.

Live · 37 KB runtime

Live
@maya_in_london 412 28
@ava_nyc 298 19
@priya_styles 540 64
@dani_fits 188 12
@zoe_berlin 327 22
@sam_capsule 244 18

Click any pin to open the product card · Plug your handle, paste the embed.

Build this on your store free Open the playground

Accelerate your success with UGC

+41%
booking conversion on tour PDPs with traveller-reel + packing block
2.8×
destination landing page time-on-page with UGC wall vs hero photo only
54%
of travel shoppers cite social UGC as their top inspiration source (Mintel, 2025)

Where to put it on your store

Each surface gets its own UGC job. Real screenshots of the widget shape per page, from production storefronts running Idukki today.

Live preview
Homepage
Tour / activity PDP
A reel rail of past traveller reels above the booking CTA, plus a packing-list block sourced from real travellers who took the same tour.
Live preview
PDP
Destination landing page
A UGC wall of best-moment shots from the city / island / route, filterable by month, by traveller type (solo / family / couple).
Live preview
Lookbook
Cruise + multi-day
A day-by-day itinerary visual where every day shows real-traveller UGC from that exact port stop or excursion.
Live preview
Email + SMS
Travel gear DTC
Pack-it-with stories: a single carry-on photo links out to every SKU it carries, with the route + climate the gear survived.

Deep dive

The full travel + experiences UGC playbook.

Use cases, benchmark data, real examples, the tips that actually work and where Idukki fits. Written by the product team that ships travel + experiences every week.

Read the playbook

Proof from across our customer base

Read the whole story, every study has the receipts.

All case studies

What customers say

Verbatim reviews from the Shopify App Store and G2. Every quote is auditable.

All reviews

COSSET CLOTHINGIndia
“We've been using Idukki – Shoppable Videos & UGC App for the past couple of months, and it's helped us finally make proper use of all our UGC and collaboration content across the website. Customers are able to see the natural flow and fit of the garments on women across different age groups, which has made the shopping experience feel far more real and relatable.”
Shopify App StoreMay 8, 2026
Wear Your OpinionIndia
“We've had a great experience using Idukki for integrating live UGC on our WYO website. The platform is extremely user-friendly, and the entire setup and usage process has been smooth and efficient. It has helped us seamlessly showcase real-time content from our social media, adding a layer of authenticity to our product pages.”
Shopify App StoreApril 1, 2026
MF
MOONFREEZE FOODS PRIVATE LIMITEDIndia
“From the first interaction with Idukki, it's clear this platform is in a class of its own. It's more than just a UGC content platform on Shopify; it's a game-changer that truly revolutionizes the way businesses can leverage user-generated content.”
Shopify App StoreOctober 25, 2023

Why UGC fits travel + experiences

The content your shoppers already trust.

Experiences are sold on anticipation, and a traveller’s own reel sells the anticipation better than any campaign. Trip footage, itineraries and "what it’s really like" content answer the doubt that stops a booking: will it live up to the photos.

It is intensely social and shareable, so the content supply is huge and the peer-trust effect is at its strongest.

What it can move

Booking-intent lift
real trip reels + itineraries on experience pages
representative
Very high peer-trust
travellers trusting other travellers’ content
consolidated, TripAdvisor
Abundant UGC supply
travel is among the most-shared categories
consolidated, eMarketer

Ranges are consolidated from public industry sources (Bazaarvoice, Nosto, Yotpo, Wyzowl, Baymard, eMarketer, Mintel, TINT) or flagged representative. Your numbers depend on catalogue, traffic and placement.

Put it to work

Three placements that earn their pixels.

Trip reels on experience pages
Real traveller footage embedded where the booking decision happens.
Itinerary + packing content
Practical guest content that answers "what is it actually like".
Seasonal + destination galleries
Curated by trip type and season to match intent.

Go deeper

Reading for travel + experiences teams.

Try it on your store

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Open a sample workspace Talk to a specialist

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FAQs

Quick answers from our team. If yours isn’t here, ask via the contact form.

Can the tour PDP show ONLY content from the specific tour?
Yes. Submission metadata captures the SKU / tour code, so the PDP can scope its UGC to that exact tour and date range. Useful when "Tour of Tuscany A" runs a different itinerary from "Tour of Tuscany B".
How do you handle seasonal content?
Every piece of UGC carries a season + month tag. Destination pages auto-rotate, so a Bali landing page surfaces rainy-season UGC in November and dry-season UGC in May. Travellers see what they’ll actually experience.
Do you support multi-language reviews?
Yes, across 28 locales. Particularly useful for OTAs serving Japanese + Korean + Mandarin-reading buyers on the same destination page.
How do TripAdvisor + Trustpilot reviews integrate?
Direct API sync. Reviews flow into the same widget runtime your social UGC uses, with verified-traveller badges intact and the source platform clearly labelled.
Why is UGC so strong for travel and experiences?
Experiences are bought on anticipation, and a real traveller’s footage builds that anticipation while answering "will it live up to the photos". Travel also has very high peer trust and an enormous content supply.
Where should travel UGC appear?
On the experience and destination pages where the booking decision is made. Pair trip reels with practical itinerary and packing content so a prospect can picture the whole trip.

More categories

Same UGC stack, different playbook per vertical.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Built for your category

See category-specific layouts on a sample workspace.

We’ll preload sample data shaped like your vertical (fashion grids, beauty routines, hospitality stays) so you can demo internally with realistic content.

Open a sample workspace Talk to a specialist