The easiest way to approve creator videos.
Idukki Creator Review is the shared queue between your brand and your influencers. Timestamp comments, approval status, rights capture, version history, everything you need to ship UGC video from creator upload to PDP without a single email thread.
< 1 min
From creator upload to brand inbox
< 24 h
Median approval time across customer brands
38%
Auto-DM rights yes-rate
0 emails
No back-and-forth threads, comments live with the video
Creator Review · live
3 cuts in queue · 1 awaiting approval
@maya.wears · #ootd
- Meredith@ 00:14
Cut from 00:14, feels long
- Marc@ 00:21
Caption pop on first beat?
- Brand@ 00:30
Verified by @sage_official
Your feedback loop, centralized and simplified.
Get faster, clearer feedback
Address feedback faster with time-stamped comments you can easily sort, filter, and resolve, no confusion, no delays. The creator sees a marker on the timeline; you see the conversation alongside the playback.
- Click anywhere on the timeline to drop a comment
- @mention any reviewer or the creator themselves
- Resolve to clear; reopen to revisit
- Filter by reviewer, by version, by status
Timeline comments
Drop a marker · resolve · reopen
Meredith
Cut a beat earlier
Marc
Punch in here ↑
Meredith
Sounds good!
Brand
Approved · rights ok
Versions
v3 current · 2 archived
- current
v3
Today
- archived
v2
Yesterday
- archived
v1
Last week
- + New version
Create review link
Maya · Sage Linen Overshirt
- Comment
- Download
- Change status
- View previous versions
- Show approvals only
Push approved cut
Library · PDP · email · ad
- Content library Synced
- PDP · 6 SKUs Synced
- Email · Klaviyo Synced
- Meta ad · catalogQueued
- AI shopper feed Synced
Keep everyone aligned
Track progress and approvals with status labels and version history, so every teammate knows which cut is current.
Share easily and securely
Custom review links. Add a password, set expiry, and assign permissions to stay in full control of who sees what.
Push direct to your store
Sync approved cuts straight to the Idukki content library, the same one driving your PDP gallery, story rail and email blocks.
Six features, one queue.
Everything you need is in the box on day one. No upsell, no feature gate.
Timestamp comments
Drop a comment at 00:14 and the creator sees it at 00:14. Threaded replies, @mentions, resolve / reopen. The Vimeo workflow your brand and creator already know.
Status and approvals
Needs review · In progress · Approved · Rights-cleared. Every video carries a status pill your whole team can filter on.
Rights capture, built in
When you approve, we DM the creator with the rights request and capture the consent. The video drops onto your PDP only after the audit log says yes.
Push direct to PDP
Approved videos are auto-tagged to the right SKUs and queued for the next widget refresh. Zero re-upload, zero re-encode.
Version history
Creator sent v2? v3? The reviewer sees every cut, and the active version carries forward all the timestamp comments that still apply.
Share with anyone
Custom review links with expiry, password, and a "comment only" / "approve" permission. Send to legal, your agency, the creator. No Idukki seat required.
Things you didn't know you needed until you did.
Every feature below ships on day one, same plan, same workspace.
Find the exact moment a creator said the word.
Every UGC video is auto-transcribed the moment it lands. Search any keyword across your whole library, "wrinkle-free", "day three", "dad jeans", and Idukki jumps to the timestamp, the speaker and the SKU. Translated into 13 Idukki-supported languages so your German store and your Japan store both index the same evidence.
Library search · transcripts
14,820 cuts indexed
- @maya.wears@ 00:14
The linen is genuinely wrinkle-free…
- @dani.dresses@ 00:08
…basically wrinkle-free even after a flight.
- @iris.skin@ 00:22
Wrinkle-free finish, no powder needed.
Interactive video · overlays
Hotspot · ATC · swipe-up
Hotspot
Linen overshirt
£89
Hotspots, Add-to-cart, swipe-up, without a re-encode.
Drop a product hotspot at 00:14, an ATC pill at 00:22 and a "Shop the look" swipe-up at 00:30. The widget runtime handles the rest, on every storefront surface the video ships to: PDP, email, ad, AI shopper. Lift on shoppable video PDPs runs +22% PDP CR vs the same product without overlays (Idukki cohort, n=46).
Cut a 60-second upload into a 15-second reel, in the browser.
A creator sends you 90 seconds; the PDP wants 15. Trim, split, add a caption burn, directly in the review tab. No Premiere round-trip, no re-export, no re-upload. Saves a clean copy alongside the source so the original is one undo away.
Editor · trim & cut
60s → 15s · no re-export
Library · collections
14,820 cuts · 6 sources
- All assets14.8k
- Spring drop · 261,420
- Influencers3,210
- Customer UGC8,490
- Reviews · video1,700
One library: every creator, every cut, every channel.
Pull from Instagram, TikTok, YouTube, Google Drive, Dropbox or direct upload. Organise by campaign, SKU, season, creator, region. Granular access control: agency seat sees only their brand, your CFO sees only the "Q3 demand" folder. Same data model that drives every widget, so "tag this video" and "put it on every PDP that fits" is one action, not nine.
Approved → live on every surface, in minutes.
When a reviewer hits "Approve", Idukki fans the cut out to the destinations you preset. PDP gallery, Klaviyo block, Meta catalog ad, TikTok Shop, digital signage, AI shopper feed. Each destination runs its own moderation pass, format conversion and audit log. Same approval, every channel, no relay race.
On approve · route to
Maya · Linen overshirt · v3
- PDP gallery · /products/linenLive in 90s
- Klaviyo · Browse AbandonersNext send
- Meta catalog · UK · 25-34Ad queue
- TikTok Shop · linen-overshirtPending review
- Digital signage · 4 storesOff · staff toggle
- AI shopper · grounding indexIndexed
Workspace · admin
3 brands · 12 reviewers · SOC 2 in prog
- Ownersso
Helena W.
Sage · House · Stone
- Reviewersso
Maya C.
Sage
- Editorsso
Agency · Pith
House
- Commenter2fa
Sara K.
Stone
SSO, audit log, multi-brand workspaces. The procurement-team checklist.
Okta / Azure AD / Google Workspace SSO. Role-based access (owner / admin / reviewer / commenter). 90-day audit log retention (1 year on request). Agencies get a multi-brand workspace with 10 sub-accounts and white-label review links. The whole posture sits behind the same DPA bundle as the rest of Idukki, request it here.
Built for every way you work with creators.
Whether you run a 40-creator campaign or an always-on hashtag programme, the review queue shapes itself around the workflow you already have.
Influencer programmes
Run a creator campaign with 40 influencers and the inbound stops being chaos. Each creator posts to the queue, you review on your schedule, approved cuts ship to the storefront.
UGC contests + hashtag drops
Pull every post from the hashtag into a single review queue. Star the keepers, send rights DMs in one click, push the winners to the homepage gallery.
Customer-submitted reviews with video
Customers attach a 30-sec testimonial in the review form. Idukki routes them through the same approval loop, then surfaces the approved ones above the buy button.
Agency + brand collaboration
Your agency cuts the assets; your brand approves them. Same review queue, two seats, one audit trail. Legal sees the rights record without ever logging in.
Approved → live on every tool you already work in.
One approve action fans the cut out to your email, ads, CX, loyalty, analytics and checkout, same audit log, every channel.
Klaviyo
Mailchimp
Attentive
Omnisend
Gorgias
Segment
GA4
Recharge
Rebuy
Feefo
Magento
- {}Headless
FAQ
Does the creator need an Idukki account?
No. They get a custom review link, same pattern as Vimeo / Frame.io. Comment, reply, upload a new version, all without an account.How does this connect to my widgets?
Approved videos land in the same content library that drives every Idukki widget. The PDP gallery, story rail, lookbook and email block all pull from it automatically.Can I limit who can approve?
Yes. Owner / admin / reviewer / commenter roles, all per-workspace. The "approve" verb is gated; commenting is open to whoever you invite.What about copyright + music?
Idukki runs a moderation pass on every uploaded video: NSFW, brand-safety, third-party music. Flags surface in the review queue with a one-click skip option.Does it work with my video host?
Yes. Uploaded files live on the Idukki CDN by default. We also support importing from Vimeo, YouTube, TikTok and Instagram via the same source connectors that power the rest of the platform.What plans is this on?
All plans. Every feature is included on every plan, your plan is set by widget impressions, not by which features you unlock.
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
