Idukki
Studio B
Case studies

Lifestyle

Studio B

Lookbook flipbook on the homepage replaced the old PDF catalogue

+47% pages/session

Pages / session
+47%
Catalogue → cart
+22%
Recommendation CTR
+14%

The challenge

The seasonal PDF catalogue was a beautiful artefact and a marketing dead end, opens were trackable, page-level engagement wasn’t.

What we did

  • 1Lookbook flipbook with hotspot product tags and add-to-cart drawer, hosted on the homepage.
  • 2Browse events piped into the recommendation engine to power "spotted in the lookbook" PDP cross-sells.

Stack

  • Shopify Plus
  • GA4

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Studio B, Lookbook flipbook on the homepage replaced the old PDF catalogue — Idukki