Idukki
Paloma Stays
Case studies

Hospitality

Paloma Stays

Replaced 6 single-property Instagram embeds with one multi-source widget

6 → 1 widget · +12% direct bookings

Direct bookings
+12%
Widget weight
−63%
Editorial time
−4 hr/week

The challenge

Each property had its own IG embed, 6 different widget loads on the brand site, and the editorial team was rebuilding hero galleries every week.

What we did

  • 1Idukki social aggregator pulling from all property handles, weighted by booking window + season.
  • 2On-page widget dropped six third-party embeds, halving CWV impact.
  • 3Editorial workflow replaced with a curated queue, strategists drag-approve daily, no rebuilds.

Stack

  • Webflow
  • GA4
  • Meta CAPI

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Paloma Stays, Replaced 6 single-property Instagram embeds with one multi-source widget — Idukki