Idukki
Kindred Jewellery
Case studies

Accessories + jewellery

Kindred Jewellery

Self-improving marketing engine compounded weekly 1% lifts into a 19% quarter

+19% revenue / quarter

Quarterly revenue
+19%
Variants tested
203
Manual hours / wk
−14

The challenge

A 4-person growth team had no bandwidth for daily creative QA. Variant testing was happening once a month, too slowly to matter.

What we did

  • 1Set the autonomous engine to optimise CPA across IG, TikTok and Pinterest with a $400/day floor per channel.
  • 2Engine generated, tested and retired creative variants nightly using the synthetic video studio.
  • 3Team owned the brief; the engine owned the ship cycle.
“We brief the engine like we’d brief a junior strategist. The compounding is the unfair advantage.”
Sasha Petrov · CMO, Kindred Jewellery

Stack

  • Shopify
  • Meta Ads
  • TikTok Ads
  • Pinterest

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Kindred Jewellery, Self-improving marketing engine compounded weekly 1% lifts into a 19% quarter — Idukki