Idukki
Strategy

Why every retailer should own one agent surface by 2027

Argument piece. Why building (or licensing) an in-store agent beats letting third parties intermediate the buyer. Names names — Walmart Sparky, Klarna’s agent, the rest.

Rohin Aggarwal1 min read
#agent-surface
#retail
#strategy
#opinion

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Same data model. Every surface a shopper meets.

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