How to Embed a Facebook Feed on Your Website (2026 Guide)

Facebook is still where a lot of brand mentions, recommendations and customer photos live, even as everyday attention has drifted to newer platforms. Embedding that feed on your own site looks like a five-minute job. It is, for the official widget, right up until you need anything the widget does not do, at which point the Graph API's App Review process becomes the whole project.

Meta's Page Plugin (developers.facebook.com/docs/plugins/page-plugin) generates an iframe for any public Facebook Page: a small preview, a timeline of recent posts, or just the follow button. Paste the embed code from Meta's own configurator and it renders with no app registration and no ongoing maintenance.

The limits show up fast for anything beyond a simple sidebar widget. Styling is a handful of toggles (width, height, small header on/off), there is no way to filter to a hashtag or a customer mention, and the iframe loads Facebook's own SDK, which is a dependency you do not control. It is the right tool for "show our Page exists"; it is the wrong tool for a curated wall of customer content.

Method 2: The Graph API and App Review

Reading posts, photos or mentions programmatically means going through Meta's Graph API, and that means registering a developer app and requesting the specific permissions your use case needs (pages_read_engagement, pages_show_list, and further scopes depending on what you're pulling). Since the platform lockdowns that followed Cambridge Analytica, every one of those permissions beyond the most basic goes through App Review: Meta checks the app, the use case and a screencast of the exact flow before granting access, and access can be revoked on a later audit.

The honest assessment: App Review is built for apps with a real product behind them, not a one-off marketing site integration. It is not fast, and a rejected review means resubmitting with changes. This is the same gate that pushed most of the embed ecosystem toward platforms that already hold the approved access.

Method 3: A moderated Facebook wall (Idukki)

Idukki already holds the Graph API relationship, so connecting a Facebook Page as a source is a same-day task rather than an App Review project. Posts, photos and recommendations flow into the same gallery system as your other channels, run through automatic moderation, and can be tagged to products so a customer photo becomes a shoppable tile rather than a dead end.

That matters most on commerce pages: a Facebook recommendation or a tagged product photo sitting next to the buy button is a different kind of proof than a review score, and it costs nothing extra to surface once the source is connected.

Embed on Shopify, WooCommerce or a custom site

Shopify: install the Idukki app, connect the Facebook source, add the gallery block in the Theme Editor. WooCommerce: the Idukki plugin plus a shortcode or block wherever the wall should render. Anything else: one script tag, which is the standard route for headless and custom-built sites alike.

Performance

Every Page Plugin iframe on a page loads Facebook's SDK independently, and a page with several embeds pays that cost several times over. A platform-rendered wall fetches and caches content server-side and ships one lightweight widget instead, which is the difference covered in Core Web Vitals impact of UGC widgets.