Is your product copy pulling its weight?
Paste a product description. We score it 0-100 across nine dimensions, flag exactly what is costing you points, and hand back a cleaner structure built from your own words. No signup, nothing uploaded.
How we score
Nine dimensions, the ones that separate a converting description from a thin one.
The rubric is the same checklist we run when we audit a brand’s PDP copy. It rewards concrete facts and benefit language, and it penalises the filler that reads as generated. Heuristic and deterministic, so the same draft always scores the same.
- 01
Length & substance
Is there enough to decide on, without becoming a wall? The 40-160 word band scores best.
- 02
Specificity
Measurable facts: dimensions, weight, materials, capacity, numbers. The detail buyers screen on.
- 03
Benefit vs feature
Does each feature translate into what the buyer gets ("…so you can…", "…means no more…")?
- 04
Sensory & use-case
How it feels and where it is used, so the shopper can picture owning it.
- 05
Trust & social proof
A rating, review count, guarantee or return window that resolves the "is this safe to buy" doubt.
- 06
Scannability
Bullets and short sentences. Shoppers scan before they read.
- 07
Readability
Run-on sentences over ~32 words drag the read. One idea per sentence is faster.
- 08
No filler / AI-tells
Penalises cliché phrasing ("seamless", "game-changer", "premium quality", "in today's…") that proves nothing.
- 09
Clear call to action
One direct nudge to buy at the close.
What the rewrite is, and is not.
The “better version” is a structured scaffold: your copy, cleaned and reordered into the shape a product page wants. It does not invent specs or claims, and it is not an AI rewrite. Idukki’s AI does that part inside the app, drafting benefit copy in your brand voice and pulling your real reviews and UGC onto the page.
FAQ
Does this use AI?+
No. The grader is a heuristic, deterministic rubric, the same input always scores the same, and it runs entirely in your browser. The rewrite is a structured scaffold of your own words, not a generated rewrite. Idukki's AI can take it further inside the app.
How is the score calculated?+
Nine weighted dimensions: substance, specificity, benefit language, sensory and use-case detail, trust hooks, scannability, readability, filler / AI-tells, and a clear CTA. Each is scored 0-100 and combined into a weighted overall score.
What is the "better version"?+
A structured improvement scaffold: it strips filler from your text, splits run-on sentences and reorders the content into a hook, 3-5 benefit-led bullets, a spec block, a trust line and a CTA. It never invents specs, numbers or claims, bracketed lines are prompts for you to fill in.
Is anything uploaded?+
No. The scoring runs client-side, so your draft copy never leaves the page. The only thing posted anywhere is your email, and only if you choose to join the list.
Want the AI to write the next 500 for you?
Idukki drafts PDP copy in your brand voice, pulls your verified reviews and UGC onto the page, and binds it to the SKU so AI shopping engines can quote it. The grader is the free starting point.
