Stop losing the sale to the in-app browser.
Social ads and bio links open in a webview where saved cards and passkeys are gone, so checkout leaks. SmartLinks hand the tap to the native app or the real browser, UTMs intact.
Beta capability. The free checkout-leak calculator below works right now.
Average documented cart abandonment across 49 studies. Baymard Institute.
Share of ecommerce traffic that now starts on mobile, where in-app browsers dominate. eMarketer.
Shoppers who abandon because checkout was too long or complicated. Baymard Institute.
Top abandonment reason: unexpected extra costs surfacing late at checkout. Baymard Institute.
Free tool
Model your social checkout leak.
Drag the inputs to your numbers. The recovery percentage is yours to set, so the result is an honest what-if, not our claim.
Where the in-app browser dominates.
Your assumption, not ours. Set it where you think honest. Most teams model low single digits.
Indicative recovered checkout
$38,016 a year
- Mobile sessions
- 40,000
- Baseline orders
- 880/mo
- Recovered orders
- +53/mo
Indicative model, not a guarantee. Recovered orders = mobile sessions × conversion rate × your recovery assumption.
How the Beta works
Three steps, no SDK in your app.
A SmartLink reads the context, routes the tap to where checkout actually works, and carries your tracking through the jump.
Detect
Read the source, the device and whether the tap opened inside a social in-app webview.
Route
Hand off to the native app or the device’s real browser, where saved cards and passkeys live.
Preserve
Carry UTMs and the click id through the handoff, so attribution stays intact end to end.
Why not just a UTM link
What a plain link can’t do.
| Capability | Idukki SmartLinks | Bare UTM link | Link shortener | DIY deep link |
|---|---|---|---|---|
| Escapes the social in-app browser | Yes | No | No | Yes |
| UTMs survive the handoff | Yes | No | No | No |
| No SDK to ship in your app | Yes | Yes | Yes | No |
| Works from bio, ads and email | Yes | Yes | Yes | No |
| Attribution-ready click id | Yes | No | No | No |
Cart abandonment and friction figures cited on this page: Baymard Institute, eMarketer. Public benchmarks, not Idukki measurements.
Questions
Honest answers about a Beta.
Is SmartLinks live today?
SmartLinks is in Beta. The Link-in-Bio native-app routing already ships, and the standalone SmartLinks router is rolling out to an early cohort. Talk to us to join it; the calculator on this page is free to use right now.
What is the actual problem with in-app browsers?
When a shopper taps an ad or bio link inside Instagram or TikTok, it opens in that app’s embedded webview, not the device browser. Saved cards, passkeys and autofill usually are not available there, so checkout becomes manual typing on a phone. That friction is one of the documented drivers of mobile cart abandonment.
Where do the numbers in the calculator come from?
The baseline friction figures cited on this page are public benchmarks from Baymard Institute and eMarketer. The recovery percentage in the calculator is a lever you set yourself, so the output is an indicative what-if, never a promise. The working is shown next to the result.
Will my UTMs and attribution survive?
That is the point of the Preserve step. SmartLinks carry UTM parameters and a click id through the handoff so the session lands in your analytics and Idukki attribution intact, rather than breaking on the webview-to-browser jump.
Do I need to install anything in my app or store?
No SDK. SmartLinks work as links from your bio, paid social and email. If you run the Idukki widget you also get the routing on your shoppable galleries.
SmartLinks · Beta
Send the tap where checkout actually works.
Social ads and bio links open in an in-app browser where saved cards and passkeys are gone. SmartLinks route the tap to the native app or the real browser, UTMs intact. Join the early cohort.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
