Widgets that quietly get better every week.

A ranking layer that sits on top of every Idukki widget. It watches which UGC drives the most add-to-cart, promotes the winners into prime slots and retires the rest: using the same Welch z-test that ships in /tools/ab-significance, so the ranking is honest, not vibes.

Become a design partner See what shipped this month

Design partners get sandbox access during the private beta, a Slack channel with the product team, and a 24-month price lock on the public-launch tier.

Self-improving media

Private beta · Q2 2026

Self-improving media

What it does

Four things the beta will ship with.

01
Per-widget ranker
A separate model per surface (PDP gallery, story rail, video wall, link-in-bio) because what wins on PDP rarely wins in email.
02
Welch z-test gating
A clip only graduates into the prime slot once its uplift over the median clears statistical significance. No vanity promotions.
03
Auto-retirement
Clips that under-perform for 14 days drop to the long-tail. Rights-cleared but stale → cycled out without a manual review.
04
Honest dashboard
"Why is this clip on top?" answered with the same data the ranker saw. No black-box recommendations.

Best for

Who we’re building this with.

Brands running > 8 widget surfaces who can't hand-curate each one weekly
Growth teams who already love A/B testing and want the loop to close itself
CMOs who need attribution they can defend in front of finance

Roadmap

What ships when.

Now · private alpha
Per-widget ranker live for PDP gallery + story rail. Welch z-test gating in production.
Q2 2026 · closed beta
Video wall + link-in-bio ranker ships. Auto-retirement window configurable per workspace.
Q3 2026 · public beta
Pro + Enterprise plans get access. Dashboard exposes per-clip lift + significance per surface.
Q4 2026 · GA
Default on every paid plan. Legacy "manual curation only" mode stays available behind a flag.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trial Book a 30-min demo