What you’ll learn
- Which 3 video formats convert best on PDP vs PLP
- A copy-paste embed snippet for Shopify, Woo, BigCommerce, Wix
- The CWV-safe video tag config that holds CLS under 0.05
- A revenue-attribution model that survives a CFO review
Chapter previews
- Chapter 01
Why shoppable video beats hero photography
Across 1,400 stores, swapping a static PDP hero for a shoppable video lifted PDP CR by an average of 22%. We unpack the conditions where it does and doesn’t work.
- Chapter 02
The three formats that earn their pixels
Vertical 9:16, horizontal 16:9 testimonial, square creator-grade. When to use each, with examples from Northwave + Lumen.
- Chapter 03
Embedding without breaking CWV
A 37 KB widget runtime, lazy-loaded media, and the head/preconnect tags that keep Lighthouse green.
- Chapter 04
Attribution your CFO won’t question
GA4 + Meta CAPI + Klaviyo blocks, mapped to per-variant revenue.
- Chapter 05
A 30-day rollout plan
Week-by-week: source pull, rights flow, A/B against existing layout, ship the winner.
“We thought we’d lose features by leaving Bazaarvoice. We gained six layouts and 1.4s off LCP.”
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- Which 3 video formats convert best on PDP vs PLP
- A copy-paste embed snippet for Shopify, Woo, BigCommerce, Wix
- The CWV-safe video tag config that holds CLS under 0.05
