PDP rewrite worksheet, 5 steps, 1 hour per SKU
The companion artefact to the 7-second window essay. A printable rubric for rewriting a product page so it survives the agent’s 700-token quote frame.
Five steps: opening sentence, use-case bullets, server-rendered reviews, comparison paragraph, structured Q&A. Each step has a 0/1/2 scoring rubric and a "rewrite target" template.
Designed to be printed and filled in pen during a working session with the category lead. After the first hour, every subsequent SKU takes about twenty minutes.
Markdown so it imports cleanly into Notion, Google Docs, Linear, or any text editor.
What’s inside
- Step 1. The opening sentence (factual descriptor template + scoring)
- Step 2. Use-case bullets mapping shopper intents to facts
- Step 3. Reviews audit (server-rendered, recency, verified, objection-first)
- Step 4, Comparison paragraph template vs. obvious alternatives
- Step 5. Structured Q&A sourced from your CS inbox
Markdown· 4 KB
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