Schema.org for ecommerce in the agentic era: 14 schemas every storefront should emit, ranked by AI-engine pickup
Code samples for every schema plus a heatmap of which engines parse which. Definitive and citable. Includes Shopify, WooCommerce and BigCommerce implementation checklists.
Related reading
The 42-signal AEO scorecard: rate any PDP for citation-readiness in 10 minutes
A 42-question rubric grouped into 7 categories. Each signal scored 0/1/2 with what to fix. Pin it next to your category leads’ desks. Includes a downloadable CSV scorecard you can import into Sheets or Notion.
Agentic AI in Shopping — A Merchant Primer
A short, honest primer for ecommerce operators trying to separate signal from noise on agentic AI. What it is, what to actually do this quarter, and what to ignore until 2027.
The Citation Gap: We Tracked 1,200 Brands Inside ChatGPT for 90 Days
A field study of citation distribution across 1,200 DTC brands inside ChatGPT, Claude and Perplexity. The findings are starker than expected, and they predict the next 18 months of AEO competition.
