How to Embed Feefo Reviews on Your Website (2026 Guide)

Feefo is a verified-review platform, meaning every review is tied to a real, checked purchase, which is exactly why brands that use it want the reviews visible on their own site rather than sitting only on Feefo's domain. Feefo issues its own merchant badges and widgets for this; the layer most brands are missing is getting those reviews into one place alongside every other source they collect from.

Verified Feefo merchants get access to Feefo's own embed widgets: a star-rating badge, a review carousel, and product-level review displays tied to your Feefo service ID. These are the fastest route to a working display and require no separate development, only a Feefo merchant account in good standing.

What they don't do on their own is combine with reviews collected elsewhere. A brand running Google Reviews, Trustpilot and Feefo in parallel ends up with three separate widgets in three separate places on the site, each with its own look.

Method 2: The Feefo API

Feefo's API supports pulling review data into a fully custom display, which matters most for brands with specific design requirements the standard widgets don't meet, or those merging Feefo data into an internal system. It's a legitimate route with the same caveat as every review-platform API: it's a real API contract and access requires an active merchant relationship.

Method 3: One widget for Feefo and everything else (Idukki)

Idukki treats Feefo the same way it treats Google, Trustpilot and TripAdvisor: connect the source, and its verified reviews flow into the same aggregated, moderated widget as the rest, complete with Review and AggregateRating structured data so the combined rating can surface in Google search results, not only on-site.

Embed on Shopify, WooCommerce or a custom site

Shopify: install the Idukki app, connect Feefo, add the review widget block from the Theme Editor. WooCommerce: the Idukki plugin plus a shortcode or block. Anything else: one script tag.