A shoppable video player that watches the viewer back.

A drop-in replacement for the standard Idukki video widget. Same embed, same analytics, but the player auto-selects which UGC clip the visitor sees next based on dwell, scrub-back, mute-toggle and add-to-cart signals, tuned per session, not per cohort.

Become a design partner See what shipped this month

Design partners get sandbox access during the private beta, a Slack channel with the product team, and a 24-month price lock on the public-launch tier.

AI Player

Private beta · Q3 2026

AI Player

What it does

Four things the beta will ship with.

01
Per-session sequencing
Decides next-clip-up from the visitor's last 15 seconds of behaviour: dwell, scrub-back, sound-on, hotspot tap.
02
Catalogue-aware
Surfaces clips that feature the same SKU bucket the visitor is browsing, so the player reinforces the journey instead of derailing it.
03
Brand-voice guardrails
Respects your rights-cleared queue + brand-safety profile. The agent never picks a clip that breaks your tone.
04
Honest signal log
Every "why did the player pick this clip" decision exposed as a session-level audit trail. No black-box ranking.

Best for

Who we’re building this with.

Fashion + beauty PDPs where dwell on UGC predicts conversion better than scroll depth
Brands already running 20+ rights-cleared clips per category, the agent needs catalogue depth to shine
Teams that want session-level personalisation without a separate CDP investment

Roadmap

What ships when.

Now · private alpha
Three design-partner stores integrated. Per-session sequencing live; brand-voice guardrails behind a feature flag.
Q2 2026 · closed beta
Brand-safety profile + audit-log UI ship. Catalogue-aware sequencing graduates from manual rule to learned ranker.
Q3 2026 · public beta
Available to Pro plan + Enterprise. Klaviyo + Meta CAPI event hooks. Self-serve onboarding.
Q4 2026 · GA
Default player on every Idukki video surface. Legacy widget stays available behind a flag for 12 months.

4-min setupDTC + B2B brands37 KB runtimeReal G2 reviews

Stop renting six tools. Ship one.

Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.

Start 14-day free trial Book a 30-min demo