Turn client traffic into revenue.
Idukki is your embedded conversion team. We run the A/B tests and UX fixes that lift your clients’ e-commerce numbers. You keep the relationship and 70% of the fee.
70% margin · white-label · live in weeks
- +34%
- Average sitewide conversion lift across recent client programs
- $2.8M
- New annual revenue from a single client program
- 70%
- Of every CRO fee stays with your agency
From Rohin Aggarwal & Sahil Mittal · hello@idukki.io
Why CRO
Most e-commerce traffic never converts. That’s your upside.
Small lifts compound into real money. CRO turns the traffic your campaigns already win into measurable revenue, without buying a single extra click.
- 2.5%
- Typical store conversion rate: 97 of 100 visitors leave
- +35%
- Conversion gain from an average checkout redesign
- 9,900%
- ROI on design-led product investment
Baymard / industry benchmark
Baymard checkout study
Forrester
What we do
Full-stack CRO & UX. We optimize every step of the funnel.
Engage
Homepage
Banners, nav, category placement
+26%visits → ordersConvince
Product pages
Galleries, shipping, reviews, trust
+52%PDP conversionConvert
Checkout
Friction, trust badges, delivery info
+6.9%checkout rateProve
Measure
CR · AOV · revenue per visitor
100%tracked to revenue
Hypothesis-driven A/B and multivariate testing on Optimizely, VWO and GA4, integrated through your tag manager. Sample lifts shown are from live client programs.
Proven impact
The same traffic, worth more.
Conversion rate
Before
After
Annual revenue impact
Baseline
After
A 2.6-point conversion lift at one retailer delivered $2.8M in new annual revenue. Trust badges added +4.8% per test and clearer delivery info +6.9%. Even single-digit gains compound across the catalog.
- +34%
- Sitewide conversion lift on a single client program
- $2.8M
- New annual revenue from one 2.6-point lift
- 10–40%
- Typical lift range across core client metrics
Case studies
One test. One clear win.
Client names withheld. Results from controlled A/B tests on live e-commerce traffic.
Fashion retailer
- Problem
- Free-shipping details were buried on product pages.
- Test
- Surfaced a free-delivery banner on every PDP.
+2.6%conversion rate · +$2.8M annual revenue
Online apparel
- Problem
- The homepage nav drove irrelevant traffic.
- Test
- Reordered nav links and sharpened the CTAs.
+26%homepage visits → orders
Industrial supplier
- Problem
- Delivery and trust info were hard to find at checkout.
- Test
- Added prominent shipping info and security badges.
+34%overall conversion across the program
For agencies
A new revenue line, without new hires.
Sell measurable revenue growth under your own brand. We do the testing; you own the client and the margin.
70% of every CRO fee stays with you
A premium upsell
Add CRO and UX to your menu and sell measurable revenue growth, not hours.
White-label delivery
We run the work under your brand. You own the client; we stay invisible.
Stickier accounts
Better site performance means happier clients and higher retention.
Why Idukki
Your white-label CRO team. A proven process, live in weeks.
- Week 101
Kickoff
Align goals, access analytics, and set the KPIs we’ll move.
- Week 1–202
Audit
Find the top conversion leaks across homepage, PDP, and checkout.
- Week 3–403
Test
Run prioritized A/B experiments with rigorous significance.
- Week 504
Report
Real-time dashboards plus a clear, co-branded results readout.
- Ongoing05
Scale
Compound the wins across more pages, more clients, more revenue.
Global coverage. Asia, Europe and US hours, transparent SLAs, and partner enablement: pitch decks, training and FAQs to help you sell.
Pricing
Simple, aligned pricing. 30% flat fee, you keep 70%.
One flat fee on contract value. No hidden costs and no revenue splits: we grow only when you do.
Contract value
Your revenue (70%)
Idukki fee (30%)
- $25K$17.5K$7.5K
- $50K$35K$15K
- $100K$70K$30K
- Applies to audits, full programs, or one-off tests
- Volume discounts on multi-project agreements
- Predictable margin you can forecast and quote
Ready when you are
Add a CRO line your clients can measure.
Bring the relationship; we bring the testing team. White-label, 70% margin, live in weeks.
