Idukki product brief · mini
Ever seen a hoodie in a video and thought where do I get that?
You screenshot it. You ask in the comments. You give up. That frustration is our whole business: Idukki is the tap that answers it. Try it on the phone here, tap a pin.
@maya_in_london
"Best fit I've owned"
We turn videos people already made into shops.
That’s the entire company in one sentence. Someone posts a video wearing the hoodie. Idukki finds it, asks their permission, and puts it on the brand’s website with a little pin on the hoodie. Tap the pin, product card slides up, add to cart. A video made in a bedroom becomes a tiny shop.
Real people are the new catalogue.
Shops used to hire models, book studios and shoot perfect photos. But be honest: you don’t trust an ad. You trust your friend posting “this actually works” with terrible lighting from their bedroom.
So instead of making more ads, brands use Idukki to collect the posts real customers already made and show those on the store. Grown-ups call it “user-generated content”. We just call it proof.
How it works, in three sentences.
- 1
We collect the posts.
Idukki watches the places customers already talk about a brand (Instagram, TikTok, YouTube, reviews) and gathers the good ones automatically.
- 2
We ask first.
The person who made the post gets a proper permission request. Nothing goes on a store until they say yes, and their name stays on their work.
- 3
We pin the products.
AI matches what’s in the video to the shop’s catalogue and drops a tappable pin on it. Tap, product card, add to cart. Done.
“Okay, but who pays for this?”
The shop pays. Not you, not the person who made the video. Why would a shop pay? Because when visitors see real customers instead of ads, more of them buy. That isn’t a vibe, it’s a measurement.
Theater, a fashion store, split their visitors 50/50: half saw the normal product page, half saw the same page with an Idukki gallery on it. The gallery half bought 20% more. Shops will happily pay for that.
+20%
more sales on product pages with Idukki galleries
Theater, 50/50 A/B test · 30K+ visitors per side
The questions people actually ask.
- What does Idukki actually do?
- Idukki takes videos and photos that real customers already posted on social media, gets their permission properly, and puts them on a shop’s website with tappable "buy this" pins. A video someone made in their bedroom becomes a tiny shop.
- Who pays for Idukki?
- The shop pays, not the shopper. When a store shows real customers instead of ads, more visitors buy: Theater measured 20% more sales on product pages running Idukki galleries in a 50/50 A/B test.
- Do you steal people’s videos?
- No. Rights management is built in: the original creator gets a permission request, and nothing goes live on a store until they say yes. Their name stays on their post.
- How hard is it to set up?
- One embed line on the store, no code beyond that. You can try the widget builder on idukki.io/tools/widget-builder in your browser right now, no signup.
You could build this. Seriously.
Everything on this page was built by a very small team. The pin you tapped up top is a few hundred lines of code. Pick a brand you like and build them a widget right now, in your browser, no signup.