Newborn
Baby & kids · UGC widget library
Parent reviews and safety stories that build real trust
Real parents, real nurseries, honest safety reviews — embedded across your homepage, category, product pages and community. One feed blends social content, your DAM and verified reviews.
Parent reviewsSafety storiesGrowth journeysVerified reviews
Placement 01
Homepage
Lead with real parents and the moments your products are part of.
01Parent moments reelAbove the fold
From real parents
Loved by families this week
Auto-rotating reel of parent videos. Tap a post for the caption, the parent and the tagged product.
02Shop-by-stage storiesHero strip
Shop by stage
0–1 yr
Toddler
Preschool
On the go
03Family moments wallMid-page
Placement 02
Category page
Back every product with parents using it through real days.
04Inline “parent-tested” carouselBetween listings
Parent-tested in real nurseries
See all 90 →05Filterable stage galleryBrowse module
AllNewborn6–12mToddlerPreschool
06Real-use galleryTop of category
In real family homes
Placement 03
Product page
Real-use video with safety hotspots, parent photos and reviews beside the buy button.
07Real-use video with feature hotspotsPDP hero
▶ Park day0:24 / 0:58
Tagged in this video
The everyday compact stroller
$420· free 100-day returns
Add to cartCompare models08“Parents using it” gridReal-use gallery
Out with real families
318 posts09Reviews + parent photos splitReviews + UGC
Verified reviews
★★★★★
“Lightweight, sturdy and the fold is genuinely one-handed. A lifesaver.”
Priya S. · Feefo
★★★★★
“Safety and quality are spot on. Other parents’ photos sold me.”
Eliza K. · Google
Customer photos
Placement 04
Parent community
A trusted space for parents — invite uploads, clear rights, spotlight families.
10Share-your-moment widgetRights-cleared
Share your moment
Tag #GrowingWithUs or upload directly — get featured (with your permission).
↑
Drop photos or videos
or browse from your device
11Community family feedLive wall
NewestMost lovedMilestones
12Featured family spotlightFamily feature
@thelittleyears
2 kids · 880K views
“I share what actually survives toddler life. These pieces have lasted two children.”
See their picks →Placement 05
Reviews, combined with content
Aggregate ratings and real family moments into one trustworthy module.
13Review rail with score summaryAll sources
4.9
★★★★★
10,300 verified reviews
Feefo 4.9Google 4.8Trustpilot 4.7
★★★★★
“Safe, sturdy and beautifully made. Survived two children.”
James W. · Feefo
★★★★★
“Customer service was wonderful when we needed a spare part.”
Sofia R. · Google
★★★★★
“Cleans easily and folds tiny. Exactly as other parents said.”
Daniel K. · Trustpilot
★★★★★
“Worth every penny. We’ve recommended it to our whole NCT group.”
Aisha M. · Feefo
14Review + photo cardsRated by parents
★★★★★
“Three stages from newborn to toddler. The best money we spent.”
Hannah B. · Feefo
★★★★★
“Folds one-handed every time. Exactly like the parent videos.”
Tom F. · Google
15Floating trust badgeSite-wide
4.9
★★★★★
10,300 reviews · Feefo
Ready to embed
Pick the layouts that fit your product pages
Every widget here pulls from one feed — social, your media library and verified reviews — and drops in with a single embed. We’ll tailor the set to your site.
Illustrative mockups — swap the imagery for your own brand content. Every layout drops in with a single embed.
Shoppable formats
Make Baby & kids content interactive, not just on the wall.
Six live formats (shop-the-look hotspots, shoppable stories, lookbooks and more), each rendering with real baby & kids demo content. Tap a pin or drag a slider: every one adds to cart.
Pick a format
Every format renders live with real Baby + kids demo content.
Shop the Look. Tap-to-shop hotspots over a lifestyle image, with a shop-this-look rail. Where it fits: Homepage hero · campaign landing pages.