The player that knows your audience.
Auto-play decisions, smart thumbnails, accessibility captions, and shoppable overlays — all from a single 37 KB runtime.
What the player does, automatically.
Six capabilities that used to require separate tools — now one runtime, one configuration, one embed.
Auto-play optimisation
The player reads scroll velocity and viewport position to decide when to unmute, when to loop, and when to pause. Fewer bounce-inducing autoplays, more watched completions.
Smart thumbnail selection
Frame analysis scores every second of a video for sharpness, subject clarity, and brand-safe composition. The highest-scoring frame becomes the poster — no manual picking.
Accessibility captions
Automatic caption generation in the 12 languages Idukki ships to. Captions arrive synced to the video timeline, pass WCAG 1.2.2, and can be overridden per video.
Engagement analytics
Watch-time curves, drop-off frames, click-through on hotspots, and add-to-cart events per video — all in the Idukki analytics dashboard, no third-party tag required.
Shoppable overlays
Tag products directly on the video timeline. A shopping panel slides in without pausing playback. Checkout happens in-player, so the video keeps watching even as the cart fills.
Cross-surface delivery
The same player runtime runs on product pages, email embeds, digital signage screens, and mobile web — same captions, same hotspots, same analytics stream.
Widget runtime. Zero Core Web Vitals impact — CLS 0.001, INP under 200 ms.
Languages for automatic caption generation, covering every market Idukki supports.
From connecting a social handle to a live shoppable player on your storefront.
From source to shoppable in three steps.
No video hosting contract, no separate analytics platform, no custom code.
Connect your content source
Point the player at an Instagram, TikTok, or YouTube handle, a direct upload, or a UGC album. Videos are ingested, transcoded to adaptive bitrate, and indexed in under a minute.
Tag products on the timeline
Open any video in the Idukki editor. Drag a product pin onto the timeline at the frame you want. The AI pre-suggests products from your catalogue based on what it sees on screen.
Embed and let the player optimise
Copy one script tag or install the Shopify app block. The player handles the rest: thumbnail, captions, play-decision logic, hotspot rendering, and analytics — automatically.
Part of the Idukki platform
One player. Every channel.
The AI Player ships with every Idukki plan. The same runtime that delivers video on product pages also powers digital signage screens and email embeds — analytics unified, no extra contracts.
- Works on Shopify, BigCommerce, WooCommerce, Magento, and custom storefronts
- Adaptive bitrate — fast on mobile, sharp on desktop
- WCAG 2.1 AA compliant out of the box
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
