The Shoppable Video Benchmark, 2026
PDP video performance by vertical, format and runtime. Median, top-decile and the gap between them.
The first benchmark to break out PDP video performance by vertical, with the median and top-decile cohorts on the same chart. Drawn from ~70 brands in the Idukki network plus public-source comparators (Wyzowl, Olapic, Yotpo, Vimeo Enterprise).
Cohort cuts on apparel, beauty, electronics, home, sport. Format cuts on shoppable, hover-to-play, loop and live. Runtime cuts at 8, 15, 30 and 60 seconds.
Free to download, methodology open, sample size and confidence interval published per chart.
What’s inside
- PDP video uptake by vertical (5 categories)
- Median vs top-decile conversion lift per format
- Runtime ROI curve (8 / 15 / 30 / 60 seconds)
- Methodology note + sample-size table
- Editable scorecard for benchmarking your own catalogue
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