The Ridge.
A peer community for the people running commerce. CMOs, heads of ecommerce, CRM leads, growth operators , invite-only conversations, monthly off-sites, shared benchmarks. No vendor pitching, no LinkedIn theatre.
420+
Members
27
Countries
< 5%
Acceptance rate
The Ridge
Where commerce leaders meet
Six functions, one peer table.
The Ridge is cross-functional by design. The CMO learns what the CRM lead is shipping; the CRM lead learns where international is breaking. We screen for level and active participation, not job title.
CMOs
Brand-side marketing leaders running content + paid + creative + commerce.
Heads of Ecommerce
P&L owners for the storefront. AOV, CR, LTV, the whole funnel.
CRM Leaders
Lifecycle + email + retention + loyalty practitioners.
Growth Operators
Cross-functional growth: paid, organic, partnerships, experimentation.
International leads
Heads of EU / NA / APAC for multi-region brands.
Digital + IT directors
For the stack + integration + compliance owners on the brand side.
Four formats. Repeated every month.
Private member forum
A Slack + Discourse hybrid moderated by senior operators. Topic channels per discipline. No vendors except in invited AMA windows.
Monthly virtual off-sites
One 75-minute peer session per month. Six members per table, structured topic, Chatham House rule. Recorded notes shared back to the cohort.
Quarterly benchmark drops
De-identified peer benchmarks: PDP CR, email RPM, attribution shape, agency spend, AOV distribution. From members, for members.
Regional dinners
In London, NYC, Berlin, Lisbon, Singapore, Toronto, Melbourne. Hosted twice a year. Sponsored by Idukki, but no slides allowed.
Five things that make a community worth showing up to.
- 10 vendor pitching, ever. Members can mention tools they use; vendors can attend only in invited AMAs.
- 2Chatham House rule by default. What is said in the room can leave the room, the speaker cannot.
- 3Senior operators only: heads of function, VPs, founders. We screen membership requests.
- 4Active participation > passive lurking. Members who stay quiet for a quarter rotate out so the seat goes to someone who shows up.
- 5No press, no recordings, no LinkedIn quoting without explicit consent.
From accepted to contributing.
- Month 1
Onboarding call. Pick your two priority channels. First off-site invite lands inside week three.
- Month 2
First peer dinner if you're in a Ridge city. First benchmark drop hits your inbox.
- Month 3
You host or co-host an AMA on a topic you have hard-earned insight on. Quarterly review with the curator.
A few of the brands already on the Ridge, many more under NDA.
- Leroy MerlinCase study
- TheaterCase study
- thecaistore.comSee it live
- MallewearSee it live
- Fix My CurlsSee it live
- RitualisticSee it live
- AmoshiSee it live
- Cosset ClothingSee it live
- Khoj CraftsSee it live
- GokyoSee it live
- Wear Your OpinionSee it live
- Sterling HolidaysSee it live
- Quality BottlesSee it live
- RangkalpSee it live
Three questions. Then we'll talk.
The Ridge has a less-than-5% acceptance rate. We screen for level, willingness to share, and the time to actually show up. The curator reads every application personally, you'll hear back inside one business week.
- Free for accepted members
- No vendor sales pressure, ever
- Quarterly check-ins to keep the bar high
Stop renting six tools. Ship one.
Spin up your first widget in 4 minutes. Migrate from Bazaarvoice, EmbedSocial, Tolstoy or Videowise in a day. Your CFO will love us. Your CRO already does.
- No credit card
- Cancel anytime
- SOC 2 + GDPR
