Introduction
Welcome to our guide on mastering BFCM with five powerhouse video strategies!
Did you know that incorporating video into your marketing can increase conversion rates by up to 80%? With Black Friday Cyber Monday (BFCM) around the corner, leveraging video is your ticket to cutting through the noise and capturing audience attention.
In this concise yet comprehensive blog, we'll explore five proven video strategies tailored to supercharge your BFCM success.
From engaging product showcases to harnessing user-generated content, these strategies are geared to help you capitalize on the frenzy of this peak shopping period.
Join us as we unlock the secrets behind video's ability to drive sales and amplify brand presence during BFCM. Get ready to discover how strategic video content can elevate your brand and skyrocket your success this holiday season!
Table of Content
Top 5 Video Marketing Strategies for BFCM 2023.
Below are five video marketing strategies for Black Friday and Cyber Monday sales you can make the most out of today.
1. A seamless checkout process
The fewer steps it takes to convert a website visitor into a customer, the higher your conversion rate will be.
Shoppable videos are the best way to convert your customers as customers can purchase a product while or as soon as they are done watching the product video. Shoppable videos allow customers to purchase the product without moving out of or switching the window thus decreasing the time they take to checkout.
Source: Walmart
Your shoppable product video is going to be the video your website visitors use to decide whether or not they want to buy. Hence, create a video that gives all the necessary information about your product.
Russel Brunson has created a six-minute-long video for the marketing funnel of his book “The Dotcom Secrets”. This landing page allows visitors to add the book to their cart while watching the product video.
Source: Dotcomsecrets.com
2. Build up anticipation
The purpose of BFCM is to increase sales. However, as a marketer, or business owner, your job doesn't end after strategizing sales.
You need to go a step, or several steps beyond to make your offer known to your audience. After creating your most attractive offers, your next task is to do a good job of building the hype about your offer. Countdown videos and product teaser campaigns are your best bet to build up anticipation
Here is an example of a Black Friday and Cyber Monday sale countdown video done by The Welcome Board Store.
Note: To do this, Nick Theriot in his video blog explains how to build your BFCM campaign list efficiently.
3. Host giveaways to generate user-generated content
The one form of content that will always be worth investing in is user-generated content.
Ask your customers to share videos of them using your product. You can then embed the same videos across different social platforms with a no-code video embedding solution. Furthermore, you can host giveaways for your audience to generate more user-generated content.
Make the giveaway prize attractive. Give your best product for free, goodies of smaller products, or even a gift voucher. You can create one dedicated brand hashtag for the giveaway to easily find the posts of this giveaway.
Lastly, have about 2-3 participation rules for those willing to participate in the giveaway.
Here is an example of how Bob the Baker Boy had a BFCM giveaway with just two simple rules for his giveaway participants to follow.
These participation rules help spread the word about your giveaway and make your brand known to more people.
4. Collaborate with influencers
People buy from those whom they like and trust.
Use influencers to hype up your Products creating a FOMO around your BFCM sales!
To pull this off for desired results, it is important to invest time and resources into collaborating with the right influencers. Their values and target audience should match yours.
You can partner up with influencers by having giveaways, creating UGC, and running teaser BFCM campaigns.
Go beyond discounts and create exclusivity. You can create exclusive products or time-limited product giveaways when collaborating with influencers, this will encourage their audience to buy your product quickly before the end of the giveaway period.
Here is an example of a collaboration of BFCM time-limited deals.
5. Product videos and tutorials
Adding product tutorial videos and 360-degree product views on your landing pages or product display pages can help you stay one step ahead of your competition. Product tutorials help your customers get a better idea about how to use the product, see different ways to use the same product, etc.
Lifestyle videos help show how you can use that product as a part of your customer’s daily life.
Adding 360-degree views furthermore helps customers get a better idea about what the product looks like, and see the product from every angle
Source: Amazon
A 360-degree view of the product shows your customers exactly what they’ll get when they buy from you hence reducing the return rates.
Focus on showcasing the quality of your product, the material used in making the product, and any other special features.
The best way to make the most of your product video tutorials would be to post the video on your social media platforms and then integrate the video in different parts of your marketing funnel like your website using Idukki to streamline your content marketing.
Embed your videos in different parts of your marketing funnel using video marketing platforms such as Idukki to maximize their effectiveness. With Idukki.io, you can embed videos into your website, emails, and landing pages without the need for codes.
eCommerce brands can easily display and analyze published content using Idukki by collecting user-generated content, curating content, and displaying user-generated content.