Introduction
If you are reading this blog, chances are you are aware of the importance of video marketing and the sales benefits video marketing has for an eCommerce brand.
Today, over 91% of businesses use video marketing for marketing their products. However, because marketing strategies are ever-evolving, brands need to keep up with video marketing trends to keep their audience on their toes.
This blog discusses various video marketing trends your business can use to make the most out of your social platforms and generate more leads and sales.
Grab and notepad and a pen to take notes.
Without further ado, let’s get started!
Table of Content
Hottest video marketing trends to try in 2024
Below we discuss the top eleven video marketing trends your eCommerce brand can try today to make your content marketing strategy smarter.
1. Vertical and Short-form video content
More than 50% of online shoppers use their mobile phones to shop online.
If you want an excellent way to convert your audience into customers, using short-form vertical videos is the most effective strategy. Most consumers today use their phones to purchase a product. TikTok and Instagram Reels have played a significant role in getting people used to watching vertical, short-form videos.
Hence, this trend today plays a significant role for brands to generate more sales through high-quality concise videos.
Here is an example of vertical and Short-form video content from Rihanna’s Fenty Beauty.
2. Live video
Want your audience to relate with your brand better? Go live!
Going live on TikTok, Instagram, and even YouTube allows you to interact with your audience and vice-versa.
But what SHOULD you do on a social media live?
Some of the things you can do to keep your audience entertained would be to:
Have a Q&A round where your audience asks you questions related to your brand, yourself, or your product.
Show behind the scenes with your team or scenes from the production site
Pack a product
Make a product
Interview a person (relevant to your niche/industry)
The possibilities are endless. However, the purpose of a live stream is to allow your audience to see the raw and unfiltered part of you. In all your quirkiness and charm!
This will help build their trust in your brand by helping them interact and relate with you.
3. Shoppable videos
Shoppable videos allow consumers to purchase the product shown in the video. Consumers do not need to leave the window to purchase the product. Shoppable videos allow customers to purchase the product as they watch the video.
4. Simplified video production
You are wrong if you think video production requires you to break the bank. In fact, some of the most effective product videos are ones that do not require much time and money. These are raw product videos that with your smartphone were created into ready-to-use product videos for your social media.
5. UGC videos
User-generated videos or UGC videos are product videos created by your customers, brand loyalists, or employees.
User-generated videos talk about
Your product
How to use your product
Get Ready With Me (GRWM) videos
The benefits obtained by users after using the product(Testimonies)
UGC video marketing platforms like Idduki.io help you easily integrate your product videos on Shopify and different stages of your marketing funnel without using a code.
6. Video SEO
With Google prioritizing videos, it is inevitable for eCommerce brands to use video content on their websites, product listings, and Shopify stores.
When naming your video, describe your video in about 7-8 words and incorporate your target keyword within that.
7. Vlogging
Compared to short-form videos, vlogs can range from 3 minutes to 20 - 25 minutes.
YouTube, for example, is a powerhouse of vlog content. You will find creators recording
Their day-to-day lives
How they use a particular product as a part of their routine
Their experience using a product
8. Educational video content
Many D2C brands already use this form of video content to educate their audience. Educational videos are the best way to loop in and retain your audience.
Educational videos allow you to speak more about your industry, and educate your audience about your product.
For example, if you are a D2C company that sells sports apparel, then you can create content around fitness, and living a healthy lifestyle, once in a while you can push out healthy meal recipes, collaborate with sports enthusiast wearing your product and talk about their journey, or even a day in their lives. The sky is the limit here.
In this way, you won’t run out of educational video content for your audience. Check out what your competitors, and take inspiration from what they are doing, get creative and think out of the box to create something unique for your brand.
Here is an example of Gillette educating its target audience (men) on how to shave their face using the product.
Pampers, a toddler’s diaper, and hygiene brand creates different ‘How-To’ for parents of toddlers. Here is an example -
9. AI videos
Knowingly, or unknowingly, AI has become an integral part of the day-to-day functioning of our business. If you are a D2C brand owner, every part of your brand’s functioning will be using AI.
Today there are endless possibilities with what AI can do for your brand. Even basic phone features include editing and trimming videos. However, if you wish to create a whole new animated video from scratch, you can do that as well. There are several AI video generators you can use to make this work easier for you.
If your brand has not hopped onto the AI bandwagon yet, take this as a sign to get started.
10. Silent videos
Have you ever seen people in the subway or on the bus watching videos on loud volume? Yes. it can be quite annoying especially when all you want is peace of mind.
Silent videos are videos watched on low volume or mute. Because these videos are watched this way, they have text or captions to help the viewer understand the context of the video.
Not all silent videos are completely silent. Some silent videos can have an instrumental sound playing in the background accompanied by text.
Either way, these videos have made it easier for the audience to view videos. 64% of GenZers and 84% of millennials watch videos on mute. Some people prefer watching videos on mute for the simple reason that they don't want to disturb another person while they sleep or sit next to them.
Instagram and YouTube allow you to auto-generate captions for your video content.
11. Sustainability and social responsibility
Content that focuses on sustainability and social issues grabs the audience’s attention and shares your values.
With the help of these videos, show how your brand takes steps to conserve the environment, reduce carbon footprint, reduce pollution, and more.
This builds a deeper relationship with your audience and loyal customers and fosters a long-term relationship. Consumers seek to buy from brands whose values match theirs. Not just that, showing how your brand takes steps to conserve the environment or stand up for a cause, encourages and influences more people to do the same.
One of the globally most loved chocolate brands, Ferrero Rocher through its Ferrero Sustainability approach works towards protecting the environment, sources its ingredients sustainably, and promotes responsible consumption.
Wrapping it up!
If you are still on the fence about using video marketing as a part of your marketing strategy, it's never too late to start. All brands you see thriving today by using video marketing started somewhere. Hence, if you are worried that your video may not be perfect, start pushing out video content anyway. With every video that you post, improve at least one to two things about it compared to your last video.
Experiment, and be disciplined with posting regularly to see results faster.
To make the most out of your videos, embed them in different parts of your marketing funnel with the help of video marketing platforms like Idukki. Idukki.io is a no-code video marketing platform that helps eCommerce brands like yours embed videos to your website, emails, landing pages, and more.
Idukki allows eCommerce brands to collect user-generated content, curate content, display and analyze content published.