Do you know that effective brand activation via events can build your brand loyalty? Event activation is a successful marketing strategy that improves loyalty, brand exposure, and word-of-mouth promotion. Additionally, a successful event generates significant ROI, business leads, sponsorship opportunities and happy participants to attend your next event.
A great deal of hard work and effective activation ideas for events are very crucial to boost the value of your event. Some of the powerful event activation ideas to create a memorable experience for your attendees include hosting activities that encourage guest participation, engaging contests, giveaways, sending out a survey to attendees, providing a community platform to connect post events, and engaging with event-goers on social media about their experience.
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What are the Benefits of Event Activation Ideas?
Event activation ideas not only enhance the overall experience of your attendees but also help them build deeper connections. Some of the benefits are listed below:
Improves Brand Awareness and Visibility: Unique event activations help to bring your brand closer to your audience. Creating a memorable experience is essential so that your audience feels more connected to your brand, resulting in increased brand visibility.
Increases Engagement: With the help of effective event activation, you can increase engagement through various activities such as photo booths and giveaways for audience engagement.
Higher ROI: Creating an engaging experience increases the willingness of the sponsors to invest. Additionally, improved brand awareness can also result in lead generation and more conversions.
10 Surefire Ways for Event Activation in 2024
Here you will learn 10 ways for event activation in 2024
1. Creating an Event Hashtag and Promotion on Social Media
Hashtag campaigns are a powerful strategy to promote your event. Answering visitors' questions and having meaningful interactions is an excellent method to engage them. Also, the attendees can post their reviews and feedback which can be used as testimonials.
2. Display a Social Media Wall
Creating content around the event is a great way to gain attention. Showing a social wall with a real-time display of UGC is the best event activation idea that gives a natural and engaging experience! Displaying authentic audience experience on a social wall is highly effective to get attendees involved. It builds social proof, increases engagement, boosts ROI, and promotes word-of-mouth marketing to peers.
3. Leverage Influencer Marketing
Collaboration allows the brand to access a large and engaged target audience that it would not have been able to reach on its own.But always make sure to collaborate with the influencers who align with your brand values. This will not only increase engagement but also improve brand reputation and event ticket sales. Influencer marketing also creates a FOMO for people who miss out on attending the event.
4. Provide Exclusivity to Early Birds or VIPs
Consider offering discounts and personalized experiences to attendees who have registered early. This could include early entry to the venue on event day, as well as discounted tickets for early birds.
5. Utilize QR Codes to Make Participation Easy
You can create different types of QR codes for your marketing campaigns and social media walls. They enable event planners to measure attendance and gather data while providing participants with an interactive experience. Attendees can scan the QR code to post feedback and reviews about your event.
6. Create a Space for the Attendees to Connect with Each Other
Always be sure to offer networking chances to your attendees. Connecting with like-minded people makes them happy and more engaged in the event. Create a dedicated space for the attendees where they can engage with one another, share their experiences and ideas.
7. Offer Interactive Experiences
Use interactive experiences to help attendees build amazing and enduring memories of your event. Introduce interactive games using VR and AR stations. Install appealing displays and encourage attendees to use attractive photo booths. By incorporating engaging and interactive workshops, you can deliver value to your audience while also leaving a lasting impression.
8. Use Live Streaming
Live streaming is a very effective event activation tactic that allows you to deliver an in-person live event experience to guests who cannot attend in person. For this, set up live streams for a keynote speaker, a product launch, or a live Q&A session. Google often sets up live streams for their events. And they add a social wall to their live stream, which is a great way to make an event accessible to everyone and make people feel included.
9. Giveaways and Prizes
Consider giving participants the opportunity to win prizes by participating in activities like games, demos, and other interactive experiences. Offering the product for free in exchange for social media posts with the giveaway's hashtag is something that can work wonders to spread the word!
10. Sending Out Surveys to Collect Data
Surveys let event planners discover what visitors enjoyed and disliked, as well as providing useful insights for future planning. This is a crucial event activation idea that can help you organize a great future event.
Conclusion
Event activation is a powerful marketing tactic that helps the brands to connect with their target audience on a deeper level. It also allows the brand to engage with the audience in meaningful ways. Creative and engaging event activation ideas can help to enhance engagement, shape brand perception, and promote consumer loyalty.
Unique event activations, such as influencer marketing and social walls, are effective tactics for increasing engagement and brand advocacy. Influencer postings have an 8 times better engagement rate than content from the brand directly. Also,consumers regard UGC as 2.4 times more authentic than branded content.
However, in order to carry out a successful event activation strategy, you need a power tool such as Idukki. With our platform, event managers can create social walls with ease which enables them to collect, manage and display the social content on a digital wall for events.
FAQs
Q1. What is event activation?
Ans: Event activation is a marketing approach for ensuring that your event is a success. It involves a set of powerful strategies that help to keep your attendees engaged hence improving their overall experience.
Q2. What are some of the effective event activation ideas that increase audience engagement?
Ans: Some of the powerful event activation ideas to create a wow experience for your attendees include hosting activities that encourage guest participation, engaging contests, giveaways, sending out a survey to attendees, providing a community platform to connect post event, and engaging with event-goers on social media about their experience.
Q3. What are the advantages of event activation?
Ans: Some of the advantages of event activation include: improved brand visibility, increased audience engagement and higher revenue.
Q4. Is displaying social media walls a unique event activation idea?
Ans: Once an event hashtag is generated and people begin to post content on their social media then, showing a social wall with a real-time display of UGC is the best event activation idea that gives a natural and engaging feel.