Introduction
In a world where technology continues to redefine the way we shop, one trend is poised to revolutionize the eCommerce landscape like never before: shoppable video.
Imagine watching your favorite content creators, be it fashion influencers or tech reviewers, and seamlessly purchasing the products they showcase with just a tap or a click. It's the future of eCommerce and is here to change how we discover, explore, and purchase products online.
In this exploration of the captivating realm of shoppable video, we'll unravel everything you need to know about this game-changing phenomenon and how it's poised to reshape the online shopping experience as we know it.
So, buckle up as we embark on a journey through the exciting world of shoppable video and discover how it's set to transform the way we interact with our favorite brands and creators.
Research shows that users worldwide consume about 100 minutes per day of video content.
According to Wyzowl, 87% of marketers say that video marketing has helped them increase sales
In 2023, 91% of people want to see more online videos from brands.
Google says online videos have inspired over 60% of shoppers for their purchases.
The following section discusses why every eCommerce brand should use shoppable videos on their website.
Table of Content
Five reasons why eCommerce brands should use shoppable videos
1. Seamless Checkout Experience
Shoppable videos allow users to shop for the product without leaving their video screen. This gives viewers a clear call to action while they are engaged in learning about the product. Giving users a "Buy Now" call to action is excellent when the product is fresh on their minds.
Source: Yahoo Finance
2. Increased engagement
Shoppable videos help customers stay longer and engage with the content. These videos create a better shopping experience for customers, increasing the chances of them purchasing the product while watching a video about the product addressing their pain points.
3. Increased sales
The more your customers are educated about your product, the more faith they will have in it.
While video content helps potential customers learn more about your product, shoppable video content helps convert these potential customers into paying customers.
Source: Pexels
Convert customers on the fence about purchasing by giving them instant checkout from video content they are engaging with.
4. Ability to analyze direct ROI
Unless you analyze your videos, you won't know what works or doesn't.
Set clear objectives and monitor your metrics. Some of the metrics to keep an eye out for include
Conversion rate
Click-through rate (CTR)
Revenue generated through your video content
Additionally, employ UTM parameters to attribute results to specific videos. To determine the effectiveness of your content, compare the revenue generated to the costs of creating content and influencer partnerships. Use these insights to continuously analyze and optimize strategies, enabling you to make well-informed decisions in the future to increase marketing impact.
Shoppable video apps like Idukki help eCommerce businesses track and analyze direct shoppable video sales results. This helps eCommerce brands understand which video works better than the other and enables marketing teams to track and understand the best content and adjust their video marketing strategy accordingly.
5. Capitalizing on brand loyalty
When an eCommerce business creates high-quality videos to engage its audience, it builds a loyal customer base.
Source: Pexels
This is particularly true for brands that frequently produce content to highlight their products, educate consumers on new items, and provide reviews, tutorials, or other video-based methods for showcasing products. eCommerce brands can capitalize on an already engaged audience by using shoppable videos to provide a simple path to purchase featured products.
Wrapping it up!
The demand for having shoppable videos is increasing in the eCommerce spectrum. Use this as an excuse to use shoppable videos in your marketing mix.
In this article, we learned that unstoppable videos
Make purchasing the product easier.
Increases user engagement.
Help your brand stand out from the competition.
Help your brand get creative with content by tracking what works for your audience and what doesn't.
Most importantly, it helps boost sales.
While it's only been a few years since shoppable videos entered the eCommerce sphere, they are here to stay for brands to make the most out of.
If you are yet to add shoppable videos to your Shopify store or social media platforms like Facebook, YouTube, or Instagram. In that case, you can start with 2 - 3 shoppable videos and gradually increase the number.
If you're looking for an easier way to integrate your video content with your Shopify store eCommerce product listing of social media apps. In that case, Idduki's no-code solution makes it easier for you to integrate videos into your marketing touchpoints without hassle.